d8656edc61 fix(facebook): Stop force tagging Messenger replies with MESSAGE_TAG/ACCOUNT_UPDATE (#14329)
Outbound Facebook Messenger replies were always sent with
`messaging_type: MESSAGE_TAG` and a `tag` of either `HUMAN_AGENT` or
`ACCOUNT_UPDATE` (fallback). `ACCOUNT_UPDATE` is reserved by Meta policy
for non-recurring account notifications (password resets, suspicious
activity, account-status changes), so general agent replies were getting
rejected by Facebook with "Invalid parameter" and risked page-level
penalties. After this fix, Facebook treats default replies as standard
`RESPONSE` messages within the 24-hour window, and only attaches
`HUMAN_AGENT` tagging when the operator opts in via
`ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT`.

## Closes

<!-- Add the relevant issue link, e.g. Closes #1234 -->

## How to reproduce

1. Connect a Facebook page inbox.
2. Leave `ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT` disabled (default).
3. From the dashboard, reply to an active Messenger conversation with a
regular/promotional message.
4. Before this PR: the request to Graph API includes
`messaging_type=MESSAGE_TAG&tag=ACCOUNT_UPDATE`. Facebook returns
"Invalid parameter" for content that does not match the `ACCOUNT_UPDATE`
use case, and the message is marked failed in Chatwoot.
5. After this PR: the request omits `messaging_type` and `tag`, so
Facebook treats it as a standard `RESPONSE` and accepts it within the
24-hour customer service window.

## What changed

- `app/services/facebook/send_on_facebook_service.rb` now mirrors the
Instagram service pattern: text and attachment params are built without
`messaging_type`/`tag` by default, and a shared `merge_human_agent_tag`
helper attaches `MESSAGE_TAG`/`HUMAN_AGENT` only when
`ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT` is enabled.
- Removed the unused `sent_first_outgoing_message_after_24_hours?`
helper (dead code with no callers).
- Updated `spec/services/facebook/send_on_facebook_service_spec.rb`:
dropped `ACCOUNT_UPDATE` expectations, added a spec asserting no
`messaging_type`/`tag` is sent by default, and tightened the HUMAN_AGENT
spec to verify both `messaging_type` and `tag`.

## Operator note

Operators who were relying on the prior `ACCOUNT_UPDATE` fallback to
bypass the 24-hour window were already in violation of Meta policy and
likely seeing send failures. They should enable
`ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT` (and request the Human Agent
permission from Meta) for the 7-day extended window

---------

Co-authored-by: Muhsin Keloth <muhsinkeramam@gmail.com>
Co-authored-by: Muhsin <12408980+muhsin-k@users.noreply.github.com>
2026-06-08 15:28:36 +04:00
2019-11-25 09:48:11 +05:30
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Chatwoot

The modern customer support platform, an open-source alternative to Intercom, Zendesk, Salesforce Service Cloud etc.

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Chatwoot is the modern, open-source, and self-hosted customer support platform designed to help businesses deliver exceptional customer support experience. Built for scale and flexibility, Chatwoot gives you full control over your customer data while providing powerful tools to manage conversations across channels.

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