fix(facebook): Stop force tagging Messenger replies with MESSAGE_TAG/ACCOUNT_UPDATE (#14329)

Outbound Facebook Messenger replies were always sent with
`messaging_type: MESSAGE_TAG` and a `tag` of either `HUMAN_AGENT` or
`ACCOUNT_UPDATE` (fallback). `ACCOUNT_UPDATE` is reserved by Meta policy
for non-recurring account notifications (password resets, suspicious
activity, account-status changes), so general agent replies were getting
rejected by Facebook with "Invalid parameter" and risked page-level
penalties. After this fix, Facebook treats default replies as standard
`RESPONSE` messages within the 24-hour window, and only attaches
`HUMAN_AGENT` tagging when the operator opts in via
`ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT`.

## Closes

<!-- Add the relevant issue link, e.g. Closes #1234 -->

## How to reproduce

1. Connect a Facebook page inbox.
2. Leave `ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT` disabled (default).
3. From the dashboard, reply to an active Messenger conversation with a
regular/promotional message.
4. Before this PR: the request to Graph API includes
`messaging_type=MESSAGE_TAG&tag=ACCOUNT_UPDATE`. Facebook returns
"Invalid parameter" for content that does not match the `ACCOUNT_UPDATE`
use case, and the message is marked failed in Chatwoot.
5. After this PR: the request omits `messaging_type` and `tag`, so
Facebook treats it as a standard `RESPONSE` and accepts it within the
24-hour customer service window.

## What changed

- `app/services/facebook/send_on_facebook_service.rb` now mirrors the
Instagram service pattern: text and attachment params are built without
`messaging_type`/`tag` by default, and a shared `merge_human_agent_tag`
helper attaches `MESSAGE_TAG`/`HUMAN_AGENT` only when
`ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT` is enabled.
- Removed the unused `sent_first_outgoing_message_after_24_hours?`
helper (dead code with no callers).
- Updated `spec/services/facebook/send_on_facebook_service_spec.rb`:
dropped `ACCOUNT_UPDATE` expectations, added a spec asserting no
`messaging_type`/`tag` is sent by default, and tightened the HUMAN_AGENT
spec to verify both `messaging_type` and `tag`.

## Operator note

Operators who were relying on the prior `ACCOUNT_UPDATE` fallback to
bypass the 24-hour window were already in violation of Meta policy and
likely seeing send failures. They should enable
`ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT` (and request the Human Agent
permission from Meta) for the 7-day extended window

---------

Co-authored-by: Muhsin Keloth <muhsinkeramam@gmail.com>
Co-authored-by: Muhsin <12408980+muhsin-k@users.noreply.github.com>
This commit is contained in:
jaroenchai_t
2026-06-08 15:28:36 +04:00
committed by GitHub
co-authored by Muhsin Keloth Muhsin
parent e919a2cef5
commit d8656edc61
2 changed files with 31 additions and 22 deletions
@@ -45,12 +45,12 @@ class Facebook::SendOnFacebookService < Base::SendOnChannelService
end
def fb_text_message_params
{
params = {
recipient: { id: contact.get_source_id(inbox.id) },
message: fb_text_message_payload,
messaging_type: 'MESSAGE_TAG',
tag: message_tag
message: fb_text_message_payload
}
merge_human_agent_tag(params)
end
def fb_text_message_payload
@@ -79,7 +79,7 @@ class Facebook::SendOnFacebookService < Base::SendOnChannelService
end
def fb_attachment_message_params(attachment)
{
params = {
recipient: { id: contact.get_source_id(inbox.id) },
message: {
attachment: {
@@ -88,14 +88,21 @@ class Facebook::SendOnFacebookService < Base::SendOnChannelService
url: attachment.download_url
}
}
},
messaging_type: 'MESSAGE_TAG',
tag: message_tag
}
}
merge_human_agent_tag(params)
end
def message_tag
@message_tag ||= GlobalConfigService.load('ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT', nil) ? 'HUMAN_AGENT' : 'ACCOUNT_UPDATE'
def merge_human_agent_tag(params)
unless GlobalConfigService.load('ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT', nil)
params[:messaging_type] = 'RESPONSE'
return params
end
params[:messaging_type] = 'MESSAGE_TAG'
params[:tag] = 'HUMAN_AGENT'
params
end
def attachment_type(attachment)
@@ -104,11 +111,6 @@ class Facebook::SendOnFacebookService < Base::SendOnChannelService
'file'
end
def sent_first_outgoing_message_after_24_hours?
# we can send max 1 message after 24 hour window
conversation.messages.outgoing.where('id > ?', conversation.last_incoming_message.id).count == 1
end
def handle_facebook_error(exception)
# Refer: https://github.com/jgorset/facebook-messenger/blob/64fe1f5cef4c1e3fca295b205037f64dfebdbcab/lib/facebook/messenger/error.rb
return unless exception.to_s.include?('The session has been invalidated') || exception.to_s.include?('Error validating access token')
@@ -73,8 +73,7 @@ describe Facebook::SendOnFacebookService do
expect(bot).to have_received(:deliver).with({
recipient: { id: contact_inbox.source_id },
message: { text: message.content },
messaging_type: 'MESSAGE_TAG',
tag: 'ACCOUNT_UPDATE'
messaging_type: 'RESPONSE'
}, { page_id: facebook_channel.page_id })
expect(bot).to have_received(:deliver).with({
recipient: { id: contact_inbox.source_id },
@@ -86,17 +85,26 @@ describe Facebook::SendOnFacebookService do
}
}
},
messaging_type: 'MESSAGE_TAG',
tag: 'ACCOUNT_UPDATE'
messaging_type: 'RESPONSE'
}, { page_id: facebook_channel.page_id })
end
it 'sends as a standard RESPONSE without a tag by default' do
message = create(:message, message_type: 'outgoing', inbox: facebook_inbox, account: account, conversation: conversation)
described_class.new(message: message).perform
expect(bot).to have_received(:deliver).with(
hash_including(messaging_type: 'RESPONSE'),
{ page_id: facebook_channel.page_id }
)
expect(bot).not_to have_received(:deliver).with(hash_including(:tag), anything)
end
it 'sends with HUMAN_AGENT tag when ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT is enabled' do
with_modified_env ENABLE_MESSENGER_CHANNEL_HUMAN_AGENT: 'true' do
message = create(:message, message_type: 'outgoing', inbox: facebook_inbox, account: account, conversation: conversation)
described_class.new(message: message).perform
expect(bot).to have_received(:deliver).with(
hash_including(tag: 'HUMAN_AGENT'),
hash_including(messaging_type: 'MESSAGE_TAG', tag: 'HUMAN_AGENT'),
{ page_id: facebook_channel.page_id }
)
end
@@ -201,8 +209,7 @@ describe Facebook::SendOnFacebookService do
{ content_type: 'text', payload: 'text 2', title: 'text 2' }
]
},
messaging_type: 'MESSAGE_TAG',
tag: 'ACCOUNT_UPDATE'
messaging_type: 'RESPONSE'
}, { page_id: facebook_channel.page_id })
end
end