## Summary
- track cloud plan activation conversions when an attributed account
moves from the configured default cloud plan to a paid plan
- use the Stripe webhook event time as the activation timestamp so the
30-day signup attribution window reflects the actual upgrade event
- send the Stripe subscription amount and currency for the conversion
value
- mark the account attribution after enqueueing so later plan updates do
not send duplicate activation conversions
## Notes
- Marketing tracker: https://linear.app/chatwoot/issue/MAR-113
- Cloud implementation: https://linear.app/chatwoot/issue/LEA-34
- Stripe billing stays responsible for subscription state and value
calculation.
- Cloud plan activation conversion tracking is handled by a small
dedicated service that owns the activation rule, duplicate marker, and
conversion enqueue.
- Website attribution cookie capture remains separate in the marketing
attribution service.
- There is no frontend change and no new user-facing configuration.
- Conversion upload still no-ops outside Chatwoot Cloud and when
attribution has no supported click identifier.
## Summary
- enqueue `cloud_signup` conversion tracking after website attribution
is stored on a new cloud account
- keep authenticated add-workspace requests out of
attribution/conversion tracking
- reuse the existing marketing conversion tracking service and config
already available on `develop`
## Notes
- This PR only wires the signup path.
- Billing/plan activation conversion tracking is intentionally left out
for a separate rollout.
- The conversion service still no-ops outside Chatwoot Cloud and when
stored attribution has no supported click identifier.
## Summary
Adds the minimal foundation for Cloud marketing conversion tracking:
- locked internal installation config for conversion tracking
credentials and event mappings
- generic background job and service for uploading conversion events
from stored attribution
- focused coverage for Cloud gating, click-id selection, payload shape,
and optional conversion value
This PR intentionally does not wire signup or plan activation yet. The
next step is to validate the service from Rails console against existing
attributed accounts, then add the event hooks in a follow-up PR.
## Notes
The config remains locked and is surfaced under the Internal settings
group next to the existing Cloud plan configuration. The service assumes
the locked config is present and valid; config mistakes should surface
instead of being silently ignored.
This keeps Chatwoot-side attribution persistence intentionally small and
Enterprise-only.
The website owns attribution capture, normalization, and source
classification. Chatwoot Cloud only reads the already-shaped first-party
attribution cookies during the current web signup account creation path
and stores the decoded payload in internal account metadata. Self-hosted
installs remain unchanged in this repo.
## What changed
- Added Enterprise-only attribution persistence to the current Cloud web
signup account creation path.
- Stores attribution only when `ChatwootApp.chatwoot_cloud?` is true.
- Reads the existing first-touch and last-touch attribution cookies.
- Saves only the documented scalar attribution fields under account
internal metadata.
- Preserves raw attribution values and leaves escaping to display
boundaries.
- Bounds stored attribution values to the website field-size limit.
- Keeps OSS controller code unchanged.
- Keeps signup attribution request coverage in Enterprise specs.
- Avoids backend attribution derivation, referrer parsing, or fallback
classification.
- Skips authenticated add-workspace flows so additional workspaces are
not counted as signup attribution.
- Does not hook unused account creation paths or OmniAuth account
creation.
## How to test
- `bundle exec rubocop
spec/controllers/api/v1/accounts_controller_spec.rb
spec/enterprise/controllers/api/v1/accounts_controller_spec.rb
enterprise/app/controllers/enterprise/api/v1/accounts_settings.rb
enterprise/app/services/internal/accounts/marketing_attribution_service.rb
spec/enterprise/services/internal/accounts/marketing_attribution_service_spec.rb`
- `bundle exec rspec spec/controllers/api/v1/accounts_controller_spec.rb
spec/enterprise/controllers/api/v1/accounts_controller_spec.rb
spec/enterprise/services/internal/accounts/marketing_attribution_service_spec.rb`
- On a cloud-like setup, create an account through the current web
signup path with attribution cookies and confirm account internal
metadata is populated.
- On a non-cloud setup or authenticated add-workspace flow, confirm
account-create behavior is unchanged and no attribution is stored.
- Refactor HandleStripeEventService to better manage features by plan
- Add constants for features available in each plan tier (Startup,
Business, Enterprise)
- Add channel_instagram to Startup plan features
- Improve downgrade handling to properly disable higher-tier features
- Clean up and optimize tests for maintainability
- Add comprehensive test coverage for plan upgrades and downgrades
---------
Co-authored-by: Muhsin Keloth <muhsinkeramam@gmail.com>
