diff --git a/app/services/reporting_events/backfill_service.rb b/app/services/reporting_events/backfill_service.rb
index b47ebc9f7..2db0a527a 100644
--- a/app/services/reporting_events/backfill_service.rb
+++ b/app/services/reporting_events/backfill_service.rb
@@ -49,7 +49,7 @@ class ReportingEvents::BackfillService
     return [] if events.empty?
 
     # Build in-memory aggregates by dimension
-    aggregates = build_aggregates(events, event_name)
+    aggregates = build_aggregates(events)
 
     # Convert to rollup row hashes
     aggregates.map do |(dimension_type, dimension_id, metric), data|
@@ -68,24 +68,10 @@ class ReportingEvents::BackfillService
     end
   end
 
-  def build_aggregates(events, event_name)
+  def build_aggregates(events)
     aggregates = Hash.new { |h, k| h[k] = { count: 0, sum_value: 0.0, sum_value_business_hours: 0.0 } }
 
-    events.each do |event|
-      metrics = metrics_for_event(event_name, event)
-      dimensions = dimensions_for_event(event)
-
-      metrics.each do |metric, metric_data|
-        dimensions.each do |dimension_type, dimension_id|
-          next if dimension_id.nil?
-
-          key = [dimension_type, dimension_id, metric]
-          aggregates[key][:count] += metric_data[:count]
-          aggregates[key][:sum_value] += metric_data[:sum_value].to_f
-          aggregates[key][:sum_value_business_hours] += metric_data[:sum_value_business_hours].to_f
-        end
-      end
-    end
+    events.each { |event| accumulate_event_aggregates(aggregates, event) }
 
     aggregates
   end
@@ -98,23 +84,22 @@ class ReportingEvents::BackfillService
     }
   end
 
-  def metrics_for_event(event_name, event)
-    case event_name
-    when 'conversation_resolved'
-      {
-        'resolutions_count' => { count: 1, sum_value: 0, sum_value_business_hours: 0 },
-        'resolution_time' => { count: 1, sum_value: event.value, sum_value_business_hours: event.value_in_business_hours }
-      }
-    when 'first_response'
-      { 'first_response' => { count: 1, sum_value: event.value, sum_value_business_hours: event.value_in_business_hours } }
-    when 'reply_time'
-      { 'reply_time' => { count: 1, sum_value: event.value, sum_value_business_hours: event.value_in_business_hours } }
-    when 'conversation_bot_resolved'
-      { 'bot_resolutions_count' => { count: 1, sum_value: 0, sum_value_business_hours: 0 } }
-    when 'conversation_bot_handoff'
-      { 'bot_handoffs_count' => { count: 1, sum_value: 0, sum_value_business_hours: 0 } }
-    else
-      {}
+  def accumulate_event_aggregates(aggregates, event)
+    dimensions = dimensions_for_event(event)
+
+    ReportingEvents::MetricRegistry.event_metrics_for(event).each do |metric, metric_data|
+      accumulate_metric_aggregates(aggregates, dimensions, metric, metric_data)
+    end
+  end
+
+  def accumulate_metric_aggregates(aggregates, dimensions, metric, metric_data)
+    dimensions.each do |dimension_type, dimension_id|
+      next if dimension_id.nil?
+
+      key = [dimension_type, dimension_id, metric]
+      aggregates[key][:count] += metric_data[:count]
+      aggregates[key][:sum_value] += metric_data[:sum_value].to_f
+      aggregates[key][:sum_value_business_hours] += metric_data[:sum_value_business_hours].to_f
     end
   end
 
diff --git a/app/services/reporting_events/metric_registry.rb b/app/services/reporting_events/metric_registry.rb
new file mode 100644
index 000000000..791bdf700
--- /dev/null
+++ b/app/services/reporting_events/metric_registry.rb
@@ -0,0 +1,88 @@
+module ReportingEvents::MetricRegistry
+  EVENT_METRICS = {
+    'conversation_resolved' => lambda do |event|
+      {
+        resolutions_count: count_metric,
+        resolution_time: duration_metric(event)
+      }
+    end,
+    'first_response' => ->(event) { { first_response: duration_metric(event) } },
+    'reply_time' => ->(event) { { reply_time: duration_metric(event) } },
+    'conversation_bot_resolved' => ->(_event) { { bot_resolutions_count: count_metric } },
+    'conversation_bot_handoff' => ->(_event) { { bot_handoffs_count: count_metric } }
+  }.freeze
+
+  REPORT_METRICS = {
+    avg_first_response_time: {
+      raw_event_name: :first_response,
+      rollup_metric: :first_response,
+      aggregate: :average
+    }.freeze,
+    avg_resolution_time: {
+      raw_event_name: :conversation_resolved,
+      rollup_metric: :resolution_time,
+      aggregate: :average
+    }.freeze,
+    reply_time: {
+      raw_event_name: :reply_time,
+      rollup_metric: :reply_time,
+      aggregate: :average
+    }.freeze,
+    resolutions_count: {
+      raw_event_name: :conversation_resolved,
+      rollup_metric: :resolutions_count,
+      aggregate: :count
+    }.freeze,
+    bot_resolutions_count: {
+      raw_event_name: :conversation_bot_resolved,
+      rollup_metric: :bot_resolutions_count,
+      aggregate: :count
+    }.freeze,
+    bot_handoffs_count: {
+      raw_event_name: :conversation_bot_handoff,
+      rollup_metric: :bot_handoffs_count,
+      aggregate: :count,
+      raw_count_strategy: :distinct_conversation
+    }.freeze
+  }.freeze
+
+  module_function
+
+  def event_metrics_for(event)
+    return {} if event.blank?
+
+    EVENT_METRICS[event.name.to_s]&.call(event) || {}
+  end
+
+  def report_metric(metric)
+    return if metric.blank?
+
+    REPORT_METRICS[metric.to_sym]
+  end
+
+  def rollup_supported_metric?(metric)
+    rollup_metric_for(metric).present?
+  end
+
+  def rollup_metric_for(metric)
+    report_metric(metric)&.dig(:rollup_metric)
+  end
+
+  def raw_event_name_for(metric)
+    report_metric(metric)&.dig(:raw_event_name)
+  end
+
+  def count_metric
+    { count: 1, sum_value: 0, sum_value_business_hours: 0 }
+  end
+  private_class_method :count_metric
+
+  def duration_metric(event)
+    {
+      count: 1,
+      sum_value: event.value.to_f,
+      sum_value_business_hours: event.value_in_business_hours.to_f
+    }
+  end
+  private_class_method :duration_metric
+end
diff --git a/app/services/reporting_events/rollup_service.rb b/app/services/reporting_events/rollup_service.rb
index 6bccdd709..9f4b73176 100644
--- a/app/services/reporting_events/rollup_service.rb
+++ b/app/services/reporting_events/rollup_service.rb
@@ -43,76 +43,18 @@ module ReportingEvents::RollupService
       }
     end
 
-    def metrics_for_event
-      case @reporting_event.name
-      when 'conversation_resolved'
-        conversation_resolved_metrics
-      when 'first_response'
-        first_response_metrics
-      when 'reply_time'
-        reply_time_metrics
-      when 'conversation_bot_resolved'
-        bot_resolutions_metrics
-      when 'conversation_bot_handoff'
-        bot_handoffs_metrics
-      else
-        {}
-      end
-    end
-
     def build_rollup_rows
+      event_metrics = ReportingEvents::MetricRegistry.event_metrics_for(@reporting_event)
+
       dimensions.each_with_object([]) do |(dimension_type, dimension_id), rows|
         next if dimension_id.nil?
 
-        metrics_for_event.each do |metric, metric_data|
+        event_metrics.each do |metric, metric_data|
           rows << rollup_attributes(dimension_type, dimension_id, metric, metric_data)
         end
       end
     end
 
-    def conversation_resolved_metrics
-      {
-        resolutions_count: { count: 1, sum_value: 0, sum_value_business_hours: 0 },
-        resolution_time: {
-          count: 1,
-          sum_value: @reporting_event.value,
-          sum_value_business_hours: @reporting_event.value_in_business_hours
-        }
-      }
-    end
-
-    def first_response_metrics
-      {
-        first_response: {
-          count: 1,
-          sum_value: @reporting_event.value,
-          sum_value_business_hours: @reporting_event.value_in_business_hours
-        }
-      }
-    end
-
-    def reply_time_metrics
-      {
-        reply_time: {
-          count: 1,
-          sum_value: @reporting_event.value,
-          sum_value_business_hours: @reporting_event.value_in_business_hours
-        }
-      }
-    end
-
-    def bot_resolutions_metrics
-      {
-        bot_resolutions_count: { count: 1, sum_value: 0, sum_value_business_hours: 0 }
-      }
-    end
-
-    def bot_handoffs_metrics
-      {
-        bot_handoffs_count: { count: 1, sum_value: 0, sum_value_business_hours: 0 }
-      }
-    end
-
     def upsert_rollups(rows)
       # rubocop:disable Rails/SkipsModelValidations
       ReportingEventsRollup.upsert_all(
diff --git a/spec/services/reporting_events/metric_registry_spec.rb b/spec/services/reporting_events/metric_registry_spec.rb
new file mode 100644
index 000000000..9014be0d1
--- /dev/null
+++ b/spec/services/reporting_events/metric_registry_spec.rb
@@ -0,0 +1,121 @@
+require 'rails_helper'
+
+RSpec.describe ReportingEvents::MetricRegistry do
+  describe '.event_metrics_for' do
+    it 'returns the emitted rollup metrics for conversation_resolved' do
+      event = instance_double(ReportingEvent, name: 'conversation_resolved', value: 120, value_in_business_hours: 45)
+
+      expect(described_class.event_metrics_for(event)).to eq(
+        resolutions_count: {
+          count: 1,
+          sum_value: 0,
+          sum_value_business_hours: 0
+        },
+        resolution_time: {
+          count: 1,
+          sum_value: 120.0,
+          sum_value_business_hours: 45.0
+        }
+      )
+    end
+
+    it 'returns the emitted rollup metrics for first_response' do
+      event = instance_double(ReportingEvent, name: 'first_response', value: 80, value_in_business_hours: 20)
+
+      expect(described_class.event_metrics_for(event)).to eq(
+        first_response: {
+          count: 1,
+          sum_value: 80.0,
+          sum_value_business_hours: 20.0
+        }
+      )
+    end
+
+    it 'returns the emitted rollup metrics for reply_time' do
+      event = instance_double(ReportingEvent, name: 'reply_time', value: 40, value_in_business_hours: 15)
+
+      expect(described_class.event_metrics_for(event)).to eq(
+        reply_time: {
+          count: 1,
+          sum_value: 40.0,
+          sum_value_business_hours: 15.0
+        }
+      )
+    end
+
+    it 'returns the emitted rollup metrics for conversation_bot_resolved' do
+      event = instance_double(ReportingEvent, name: 'conversation_bot_resolved')
+
+      expect(described_class.event_metrics_for(event)).to eq(
+        bot_resolutions_count: {
+          count: 1,
+          sum_value: 0,
+          sum_value_business_hours: 0
+        }
+      )
+    end
+
+    it 'returns the emitted rollup metrics for conversation_bot_handoff' do
+      event = instance_double(ReportingEvent, name: 'conversation_bot_handoff')
+
+      expect(described_class.event_metrics_for(event)).to eq(
+        bot_handoffs_count: {
+          count: 1,
+          sum_value: 0,
+          sum_value_business_hours: 0
+        }
+      )
+    end
+
+    it 'returns an empty hash for unsupported events' do
+      event = instance_double(ReportingEvent, name: 'conversation_created')
+
+      expect(described_class.event_metrics_for(event)).to eq({})
+    end
+  end
+
+  describe '.report_metric' do
+    it 'returns the definition for avg_resolution_time' do
+      expect(described_class.report_metric(:avg_resolution_time)).to eq(
+        raw_event_name: :conversation_resolved,
+        rollup_metric: :resolution_time,
+        aggregate: :average
+      )
+    end
+
+    it 'locks the distinct conversation strategy for bot_handoffs_count' do
+      expect(described_class.report_metric(:bot_handoffs_count)).to eq(
+        raw_event_name: :conversation_bot_handoff,
+        rollup_metric: :bot_handoffs_count,
+        aggregate: :count,
+        raw_count_strategy: :distinct_conversation
+      )
+    end
+
+    it 'returns nil for unsupported metrics' do
+      expect(described_class.report_metric(:conversations_count)).to be_nil
+    end
+  end
+
+  describe '.rollup_supported_metric?' do
+    it 'returns true for rollup-backed metrics' do
+      expect(described_class.rollup_supported_metric?(:reply_time)).to be(true)
+    end
+
+    it 'returns false for unsupported metrics' do
+      expect(described_class.rollup_supported_metric?(:conversations_count)).to be(false)
+    end
+  end
+
+  describe '.rollup_metric_for' do
+    it 'returns the rollup metric name' do
+      expect(described_class.rollup_metric_for(:avg_first_response_time)).to eq(:first_response)
+    end
+  end
+
+  describe '.raw_event_name_for' do
+    it 'returns the raw event name' do
+      expect(described_class.raw_event_name_for(:bot_resolutions_count)).to eq(:conversation_bot_resolved)
+    end
+  end
+end