diff --git a/app/controllers/api/v1/accounts/portals_controller.rb b/app/controllers/api/v1/accounts/portals_controller.rb
index bdaf82f6c..ad874ed35 100644
--- a/app/controllers/api/v1/accounts/portals_controller.rb
+++ b/app/controllers/api/v1/accounts/portals_controller.rb
@@ -80,6 +80,7 @@ class Api::V1::Accounts::PortalsController < Api::V1::Accounts::BaseController
       :id, :color, :custom_domain, :header_text, :homepage_link,
       :name, :page_title, :slug, :archived,
       { config: [:default_locale, :layout, { allowed_locales: [] }, { draft_locales: [] },
+                 { analytics: %i[ga4 gtm clarity hotjar meta_pixel] },
                  { social_profiles: %i[facebook x instagram linkedin youtube tiktok github whatsapp] },
                  { locale_translations: locale_translation_keys.index_with { %i[name page_title header_text] } },
                  { popular_content: popular_content_keys.index_with { { category_ids: [], article_ids: [] } } }] }
diff --git a/app/javascript/dashboard/components-next/HelpCenter/Pages/PortalSettingsPage/PortalAnalyticsSettings.vue b/app/javascript/dashboard/components-next/HelpCenter/Pages/PortalSettingsPage/PortalAnalyticsSettings.vue
new file mode 100644
index 000000000..4fa76427b
--- /dev/null
+++ b/app/javascript/dashboard/components-next/HelpCenter/Pages/PortalSettingsPage/PortalAnalyticsSettings.vue
@@ -0,0 +1,148 @@
+<script setup>
+import { computed, reactive, watch } from 'vue';
+import { useI18n } from 'vue-i18n';
+
+import Button from 'dashboard/components-next/button/Button.vue';
+import Input from 'dashboard/components-next/input/Input.vue';
+import Select from 'dashboard/components-next/select/Select.vue';
+
+const props = defineProps({
+  activePortal: { type: Object, required: true },
+  isFetching: { type: Boolean, default: false },
+});
+
+const emit = defineEmits(['updatePortalConfiguration']);
+
+const { t } = useI18n();
+
+// `pattern` mirrors Portal::ANALYTICS_PROVIDERS to flag bad ids before saving.
+const PROVIDERS = computed(() => [
+  {
+    key: 'ga4',
+    name: t('HELP_CENTER.PORTAL_SETTINGS.ANALYTICS.GA4.LABEL'),
+    placeholder: 'G-XXXXXXXXXX',
+    pattern: /^G-[A-Z0-9]+$/,
+  },
+  {
+    key: 'gtm',
+    name: t('HELP_CENTER.PORTAL_SETTINGS.ANALYTICS.GTM.LABEL'),
+    placeholder: 'GTM-XXXXXXX',
+    pattern: /^GTM-[A-Z0-9]+$/,
+  },
+  {
+    key: 'clarity',
+    name: t('HELP_CENTER.PORTAL_SETTINGS.ANALYTICS.CLARITY.LABEL'),
+    placeholder: 'abcd1234ef',
+    pattern: /^[a-z0-9]+$/,
+  },
+  {
+    key: 'hotjar',
+    name: t('HELP_CENTER.PORTAL_SETTINGS.ANALYTICS.HOTJAR.LABEL'),
+    placeholder: '1234567',
+    pattern: /^\d+$/,
+  },
+  {
+    key: 'meta_pixel',
+    name: t('HELP_CENTER.PORTAL_SETTINGS.ANALYTICS.META_PIXEL.LABEL'),
+    placeholder: '1234567890',
+    pattern: /^\d+$/,
+  },
+]);
+
+const portalConfig = computed(() => props.activePortal?.config || {});
+const providerFor = key =>
+  PROVIDERS.value.find(provider => provider.key === key);
+
+const state = reactive({ provider: PROVIDERS.value[0].key, id: '' });
+let saved = { provider: '', id: '' };
+
+const resetFromPortal = () => {
+  const analytics = portalConfig.value.analytics || {};
+  const [key, value] = Object.entries(analytics)[0] || [];
+  saved = { provider: key || '', id: value || '' };
+  state.provider = saved.provider || PROVIDERS.value[0].key;
+  state.id = saved.id;
+};
+
+watch(() => props.activePortal, resetFromPortal, {
+  immediate: true,
+  deep: true,
+});
+
+// Clear the id when switching to a provider other than the saved one.
+watch(
+  () => state.provider,
+  provider => {
+    state.id = provider === saved.provider ? saved.id : '';
+  }
+);
+
+const providerOptions = computed(() =>
+  PROVIDERS.value.map(provider => ({
+    value: provider.key,
+    label: provider.name,
+  }))
+);
+
+const currentProvider = computed(() => providerFor(state.provider));
+
+const error = computed(() => {
+  const value = state.id.trim();
+  if (!value || currentProvider.value.pattern.test(value)) return '';
+  return t('HELP_CENTER.PORTAL_SETTINGS.ANALYTICS.INVALID_ID');
+});
+
+const hasChanges = computed(() => {
+  const id = state.id.trim();
+  if (!id) return saved.id !== '';
+  return id !== saved.id || state.provider !== saved.provider;
+});
+
+const handleSave = () => {
+  const id = state.id.trim();
+  const analytics = id ? { [state.provider]: id } : {};
+  emit('updatePortalConfiguration', {
+    id: props.activePortal.id,
+    slug: props.activePortal.slug,
+    config: { analytics },
+  });
+};
+</script>
+
+<template>
+  <div class="flex flex-col w-full gap-6">
+    <div class="flex flex-col gap-2">
+      <h6 class="text-base font-medium text-n-slate-12">
+        {{ t('HELP_CENTER.PORTAL_SETTINGS.ANALYTICS.HEADER') }}
+      </h6>
+      <span class="text-sm text-n-slate-11">
+        {{ t('HELP_CENTER.PORTAL_SETTINGS.ANALYTICS.DESCRIPTION') }}
+      </span>
+    </div>
+
+    <section class="flex flex-col gap-4">
+      <div class="flex flex-col gap-1">
+        <label class="text-sm font-medium text-n-slate-12">
+          {{ t('HELP_CENTER.PORTAL_SETTINGS.ANALYTICS.PROVIDER') }}
+        </label>
+        <Select v-model="state.provider" :options="providerOptions" />
+      </div>
+
+      <Input
+        v-model="state.id"
+        :label="currentProvider.name"
+        :placeholder="currentProvider.placeholder"
+        :message="error"
+        :message-type="error ? 'error' : 'info'"
+      />
+    </section>
+
+    <div class="flex justify-end">
+      <Button
+        :label="t('HELP_CENTER.PORTAL_SETTINGS.ANALYTICS.SAVE')"
+        :disabled="!hasChanges || Boolean(error) || isFetching"
+        @click="handleSave"
+      />
+    </div>
+  </div>
+</template>
diff --git a/app/javascript/dashboard/components-next/HelpCenter/Pages/PortalSettingsPage/PortalSettings.vue b/app/javascript/dashboard/components-next/HelpCenter/Pages/PortalSettingsPage/PortalSettings.vue
index eccf988cc..0f2a1db40 100644
--- a/app/javascript/dashboard/components-next/HelpCenter/Pages/PortalSettingsPage/PortalSettings.vue
+++ b/app/javascript/dashboard/components-next/HelpCenter/Pages/PortalSettingsPage/PortalSettings.vue
@@ -3,11 +3,13 @@ import { computed, ref } from 'vue';
 import { useRoute } from 'vue-router';
 import { useI18n } from 'vue-i18n';
 import { useMapGetter } from 'dashboard/composables/store.js';
+import { useAdmin } from 'dashboard/composables/useAdmin';
 
 import HelpCenterLayout from 'dashboard/components-next/HelpCenter/HelpCenterLayout.vue';
 import PortalBaseSettings from 'dashboard/components-next/HelpCenter/Pages/PortalSettingsPage/PortalBaseSettings.vue';
 import PortalConfigurationSettings from './PortalConfigurationSettings.vue';
 import PortalLayoutContentSettings from './PortalLayoutContentSettings.vue';
+import PortalAnalyticsSettings from './PortalAnalyticsSettings.vue';
 import ConfirmDeletePortalDialog from 'dashboard/components-next/HelpCenter/Pages/PortalSettingsPage/ConfirmDeletePortalDialog.vue';
 import Spinner from 'dashboard/components-next/spinner/Spinner.vue';
 import Button from 'dashboard/components-next/button/Button.vue';
@@ -33,6 +35,7 @@ const emit = defineEmits([
 
 const { t } = useI18n();
 const route = useRoute();
+const { isAdmin } = useAdmin();
 
 const confirmDeletePortalDialogRef = ref(null);
 
@@ -108,6 +111,14 @@ const handleDeletePortal = () => {
           :is-fetching="isFetching"
           @update-portal-configuration="handleUpdatePortalConfiguration"
         />
+        <template v-if="isAdmin">
+          <div class="w-full h-px bg-n-weak" />
+          <PortalAnalyticsSettings
+            :active-portal="activePortal"
+            :is-fetching="isFetching"
+            @update-portal-configuration="handleUpdatePortalConfiguration"
+          />
+        </template>
         <div class="w-full h-px bg-n-weak" />
         <div class="flex items-end justify-between w-full gap-4">
           <div class="flex flex-col gap-2">
diff --git a/app/javascript/dashboard/i18n/locale/en/helpCenter.json b/app/javascript/dashboard/i18n/locale/en/helpCenter.json
index e69853f7a..28b2bc5f3 100644
--- a/app/javascript/dashboard/i18n/locale/en/helpCenter.json
+++ b/app/javascript/dashboard/i18n/locale/en/helpCenter.json
@@ -972,6 +972,28 @@
         },
         "SAVE": "Save changes"
       },
+      "ANALYTICS": {
+        "HEADER": "Analytics",
+        "DESCRIPTION": "Choose an analytics provider and enter its ID. We add the tracking code to every public help center page automatically. Switching providers replaces the previous one.",
+        "PROVIDER": "Provider",
+        "INVALID_ID": "This doesn't look like a valid ID for this provider.",
+        "GA4": {
+          "LABEL": "Google Analytics (GA4)"
+        },
+        "GTM": {
+          "LABEL": "Google Tag Manager"
+        },
+        "CLARITY": {
+          "LABEL": "Microsoft Clarity"
+        },
+        "HOTJAR": {
+          "LABEL": "Hotjar"
+        },
+        "META_PIXEL": {
+          "LABEL": "Meta Pixel"
+        },
+        "SAVE": "Save changes"
+      },
       "API": {
         "CREATE_PORTAL": {
           "SUCCESS_MESSAGE": "Portal created successfully",
diff --git a/app/javascript/dashboard/store/modules/helpCenterPortals/index.js b/app/javascript/dashboard/store/modules/helpCenterPortals/index.js
index 4feb098c0..a046afd3d 100755
--- a/app/javascript/dashboard/store/modules/helpCenterPortals/index.js
+++ b/app/javascript/dashboard/store/modules/helpCenterPortals/index.js
@@ -33,6 +33,7 @@ const state = {
     allFetched: false,
     isFetching: false,
     isSwitching: false,
+    isFetchingSSLStatus: false,
   },
 };
 
diff --git a/app/models/concerns/portal_config_schema.rb b/app/models/concerns/portal_config_schema.rb
index 7e506a076..6f0b0d48b 100644
--- a/app/models/concerns/portal_config_schema.rb
+++ b/app/models/concerns/portal_config_schema.rb
@@ -43,6 +43,11 @@ module PortalConfigSchema
       'popular_content' => {
         'type' => %w[object null],
         'additionalProperties' => POPULAR_CONTENT_SCHEMA
+      },
+      # Analytics ids keyed by provider, e.g. { "ga4" => "G-XXXX" }.
+      'analytics' => {
+        'type' => %w[object null],
+        'additionalProperties' => { 'type' => %w[string null] }
       }
     },
     'required' => [],
diff --git a/app/models/portal.rb b/app/models/portal.rb
index b1f387b49..44e7180da 100644
--- a/app/models/portal.rb
+++ b/app/models/portal.rb
@@ -46,6 +46,7 @@ class Portal < ApplicationRecord
   validates :color, format: { with: /\A#(?:\h{3}|\h{6})\z/ }, allow_blank: true
   before_validation :normalize_config
   validate :validate_config
+  validate :validate_analytics
   validates_with JsonSchemaValidator,
                  schema: PortalConfigSchema::CONFIG_PARAMS_SCHEMA,
                  attribute_resolver: ->(record) { record.config }
@@ -54,7 +55,17 @@ class Portal < ApplicationRecord
 
   # TODO: 'website_token' is an unused reserved key; remove with a migration that scrubs it from existing portals' config
   CONFIG_JSON_KEYS = %w[allowed_locales default_locale draft_locales website_token social_profiles layout locale_translations
-                        popular_content].freeze
+                        popular_content analytics].freeze
+
+  # Analytics providers and their accepted id formats. Add a provider here and its
+  # snippet in layouts/_portal_analytics.html.erb.
+  ANALYTICS_PROVIDERS = {
+    'ga4' => /\AG-[A-Z0-9]+\z/,
+    'gtm' => /\AGTM-[A-Z0-9]+\z/,
+    'clarity' => /\A[a-z0-9]+\z/,
+    'hotjar' => /\A\d+\z/,
+    'meta_pixel' => /\A\d+\z/
+  }.freeze
 
   # Max number of recommended categories/articles shown per locale.
   POPULAR_CATEGORY_LIMIT = 3
@@ -132,6 +143,11 @@ class Portal < ApplicationRecord
     config_value('social_profiles') || {}
   end
 
+  # Valid analytics ids keyed by provider; drops unknown providers and blank ids.
+  def analytics
+    (config_value('analytics') || {}).select { |provider, id| ANALYTICS_PROVIDERS.key?(provider) && id.present? }
+  end
+
   private
 
   def normalize_config
@@ -147,6 +163,19 @@ class Portal < ApplicationRecord
     errors.add(:config, 'default locale cannot be drafted.') if draft_locale?(default_locale)
   end
 
+  def validate_analytics
+    (config_value('analytics') || {}).each do |provider, id|
+      next if id.blank?
+
+      format = ANALYTICS_PROVIDERS[provider]
+      if format.nil?
+        errors.add(:config, "analytics provider #{provider} is not supported")
+      elsif !id.match?(format)
+        errors.add(:config, "analytics id for #{provider} is invalid")
+      end
+    end
+  end
+
   def normalize_locale_codes(locale_codes)
     Array(locale_codes).filter_map(&:presence).uniq
   end
diff --git a/app/views/api/v1/accounts/portals/_portal.json.jbuilder b/app/views/api/v1/accounts/portals/_portal.json.jbuilder
index 2e4e78f1c..29269a75e 100644
--- a/app/views/api/v1/accounts/portals/_portal.json.jbuilder
+++ b/app/views/api/v1/accounts/portals/_portal.json.jbuilder
@@ -20,6 +20,7 @@ json.config do
   json.social_profiles portal.social_profiles
   json.locale_translations portal.config['locale_translations'] || {}
   json.popular_content portal.config['popular_content'] || {}
+  json.analytics portal.config['analytics'] || {}
 end
 
 if portal.channel_web_widget
diff --git a/app/views/layouts/_portal_analytics.html.erb b/app/views/layouts/_portal_analytics.html.erb
new file mode 100644
index 000000000..a747824e8
--- /dev/null
+++ b/app/views/layouts/_portal_analytics.html.erb
@@ -0,0 +1,65 @@
+<%# Analytics snippets for the portal's configured ids (validated on save). %>
+<%# The raw output tag emits to_json so JS strings are not HTML-escaped. %>
+<% analytics = @portal.analytics %>
+<% nonce = request.content_security_policy_nonce %>
+
+<% if analytics['ga4'].present? %>
+<!-- Google Analytics (GA4) -->
+<script async src="https://www.googletagmanager.com/gtag/js?id=<%= analytics['ga4'] %>" nonce="<%= nonce %>"></script>
+<script nonce="<%= nonce %>">
+  window.dataLayer = window.dataLayer || [];
+  function gtag(){dataLayer.push(arguments);}
+  gtag('js', new Date());
+  gtag('config', <%== analytics['ga4'].to_json %>);
+</script>
+<% end %>
+
+<% if analytics['gtm'].present? %>
+<!-- Google Tag Manager -->
+<script nonce="<%= nonce %>">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
+new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
+j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
+'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
+})(window,document,'script','dataLayer',<%== analytics['gtm'].to_json %>);</script>
+<% end %>
+
+<% if analytics['clarity'].present? %>
+<!-- Microsoft Clarity -->
+<script nonce="<%= nonce %>">
+  (function(c,l,a,r,i,t,y){
+    c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};
+    t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i;
+    y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);
+  })(window, document, "clarity", "script", <%== analytics['clarity'].to_json %>);
+</script>
+<% end %>
+
+<% if analytics['hotjar'].present? %>
+<!-- Hotjar -->
+<script nonce="<%= nonce %>">
+  (function(h,o,t,j,a,r){
+    h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)};
+    h._hjSettings={hjid:<%== analytics['hotjar'].to_json %>,hjsv:6};
+    a=o.getElementsByTagName('head')[0];
+    r=o.createElement('script');r.async=1;
+    r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv;
+    a.appendChild(r);
+  })(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv=');
+</script>
+<% end %>
+
+<% if analytics['meta_pixel'].present? %>
+<!-- Meta Pixel -->
+<script nonce="<%= nonce %>">
+  !function(f,b,e,v,n,t,s)
+  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
+  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
+  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
+  n.queue=[];t=b.createElement(e);t.async=!0;
+  t.src=v;s=b.getElementsByTagName(e)[0];
+  s.parentNode.insertBefore(t,s)}(window, document,'script',
+  'https://connect.facebook.net/en_US/fbevents.js');
+  fbq('init', <%== analytics['meta_pixel'].to_json %>);
+  fbq('track', 'PageView');
+</script>
+<% end %>
diff --git a/app/views/layouts/_portal_analytics_body.html.erb b/app/views/layouts/_portal_analytics_body.html.erb
new file mode 100644
index 000000000..bd064a792
--- /dev/null
+++ b/app/views/layouts/_portal_analytics_body.html.erb
@@ -0,0 +1,7 @@
+<%# GTM noscript fallback; must sit right after <body> (invalid in <head>). %>
+<% if @portal.analytics['gtm'].present? %>
+<!-- Google Tag Manager (noscript) -->
+<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=<%= @portal.analytics['gtm'] %>"
+  title="Google Tag Manager" height="0" width="0"
+  style="display:none;visibility:hidden"></iframe></noscript>
+<% end %>
diff --git a/app/views/layouts/_portal_head.html.erb b/app/views/layouts/_portal_head.html.erb
index 64e24a150..5ddb8df9d 100644
--- a/app/views/layouts/_portal_head.html.erb
+++ b/app/views/layouts/_portal_head.html.erb
@@ -23,6 +23,8 @@
   <link rel="icon" href="<%= url_for(@portal.logo) %>">
 <% end %>
 
+<%= render 'layouts/portal_analytics' %>
+
 <% unless @theme_from_params.blank? %>
 <%# this adds the theme from params, ensuring that there a localstorage value set %>
 <%# this will further trigger the next script to ensure color mode is toggled without a FOUC %>
diff --git a/app/views/layouts/portal.html+documentation.erb b/app/views/layouts/portal.html+documentation.erb
index 45bf3dec9..c97b1d3f1 100644
--- a/app/views/layouts/portal.html+documentation.erb
+++ b/app/views/layouts/portal.html+documentation.erb
@@ -4,6 +4,7 @@
     <%= render 'layouts/portal_head' %>
   </head>
   <body class="font-inter bg-white dark:bg-slate-900">
+    <%= render 'layouts/portal_analytics_body' %>
     <div id="portal" class="antialiased">
       <main class="flex flex-col min-h-screen main-content" role="main">
         <%= render 'public/api/v1/portals/documentation_layout/topbar',
diff --git a/app/views/layouts/portal.html+plain.erb b/app/views/layouts/portal.html+plain.erb
index 61f5257d5..9c671ead1 100644
--- a/app/views/layouts/portal.html+plain.erb
+++ b/app/views/layouts/portal.html+plain.erb
@@ -4,6 +4,7 @@
     <%= render 'layouts/portal_head' %>
   </head>
   <body class="font-default bg-white dark:bg-slate-900">
+    <%= render 'layouts/portal_analytics_body' %>
     <div id="portal" class="antialiased">
       <main class="flex flex-col min-h-screen main-content" role="main">
         <%= yield %>
diff --git a/app/views/layouts/portal.html.erb b/app/views/layouts/portal.html.erb
index 8b1fbfa7b..81d5c8e01 100644
--- a/app/views/layouts/portal.html.erb
+++ b/app/views/layouts/portal.html.erb
@@ -4,6 +4,7 @@
     <%= render 'layouts/portal_head' %>
   </head>
   <body class="font-default bg-white dark:bg-slate-900">
+    <%= render 'layouts/portal_analytics_body' %>
     <div id="portal" class="antialiased">
       <main class="flex flex-col min-h-screen main-content" role="main">
         <%= render 'public/api/v1/portals/header', portal: @portal %>