diff --git a/app/javascript/dashboard/composables/useHiddenMetrics.js b/app/javascript/dashboard/composables/useHiddenMetrics.js
new file mode 100644
index 000000000..ac2fcf832
--- /dev/null
+++ b/app/javascript/dashboard/composables/useHiddenMetrics.js
@@ -0,0 +1,31 @@
+import { computed } from 'vue';
+import { useStore } from 'dashboard/composables/store';
+
+// Bidirectional alias mapping for consistency
+const METRIC_ALIASES = {
+  avg_reply_time: 'reply_time',
+};
+
+export function useHiddenMetrics() {
+  const store = useStore();
+
+  const hiddenMetrics = computed(() => {
+    return (
+      store.getters.getCurrentAccount?.settings?.report_hidden_metrics || []
+    );
+  });
+
+  const isMetricHidden = metricKey => {
+    const normalized = METRIC_ALIASES[metricKey] || metricKey;
+    return hiddenMetrics.value.includes(normalized);
+  };
+
+  const filterVisibleReportKeys = reportKeys => {
+    // Filter out hidden metrics from reportKeys object
+    return Object.fromEntries(
+      Object.entries(reportKeys).filter(([, value]) => !isMetricHidden(value))
+    );
+  };
+
+  return { hiddenMetrics, isMetricHidden, filterVisibleReportKeys };
+}
diff --git a/app/javascript/dashboard/routes/dashboard/settings/reports/components/WootReports.vue b/app/javascript/dashboard/routes/dashboard/settings/reports/components/WootReports.vue
index b3d66a8eb..e494c0420 100644
--- a/app/javascript/dashboard/routes/dashboard/settings/reports/components/WootReports.vue
+++ b/app/javascript/dashboard/routes/dashboard/settings/reports/components/WootReports.vue
@@ -1,6 +1,7 @@
 <script>
 import V4Button from 'dashboard/components-next/button/Button.vue';
 import { useAlert, useTrack } from 'dashboard/composables';
+import { useHiddenMetrics } from 'dashboard/composables/useHiddenMetrics';
 import ReportFilters from './ReportFilters.vue';
 import ReportContainer from '../ReportContainer.vue';
 import { GROUP_BY_FILTER } from '../constants';
@@ -63,6 +64,10 @@ export default {
       default: null,
     },
   },
+  setup() {
+    const { filterVisibleReportKeys } = useHiddenMetrics();
+    return { filterVisibleReportKeys };
+  },
   data() {
     return {
       from: 0,
@@ -82,7 +87,7 @@ export default {
       return this.type === 'agent';
     },
     reportKeys() {
-      return {
+      const allKeys = {
         CONVERSATIONS: 'conversations_count',
         ...(!this.isAgentType && {
           INCOMING_MESSAGES: 'incoming_messages_count',
@@ -93,6 +98,8 @@ export default {
         RESOLUTION_COUNT: 'resolutions_count',
         REPLY_TIME: 'reply_time',
       };
+      // Filter out hidden metrics
+      return this.filterVisibleReportKeys(allKeys);
     },
   },
   mounted() {