diff --git a/app/models/concerns/slack_message_creation.rb b/app/models/concerns/slack_message_creation.rb
index a6a59ccf7..c7c11a10d 100644
--- a/app/models/concerns/slack_message_creation.rb
+++ b/app/models/concerns/slack_message_creation.rb
@@ -66,4 +66,27 @@ module SlackMessageCreation
       :file
     end
   end
+
+  def conversation
+    @conversation ||= Conversation.where(identifier: params[:event][:thread_ts]).first
+  end
+
+  def sender
+    user_email = slack_client.users_info(user: params[:event][:user])[:user][:profile][:email]
+    conversation.account.users.find_by(email: user_email)
+  end
+
+  def private_note?
+    params[:event][:text].strip.downcase.starts_with?('note:', 'private:')
+  end
+
+  def extract_conversation_id(url)
+    conversation_id_regex = %r{/conversations/(\d+)}
+    match_data = url.match(conversation_id_regex)
+    match_data[1] if match_data
+  end
+
+  def find_conversation_by_id(conversation_id)
+    Conversation.find_by(display_id: conversation_id)
+  end
 end
diff --git a/lib/integrations/slack/incoming_message_builder.rb b/lib/integrations/slack/incoming_message_builder.rb
index 2e98a7244..1752d1349 100644
--- a/lib/integrations/slack/incoming_message_builder.rb
+++ b/lib/integrations/slack/incoming_message_builder.rb
@@ -1,5 +1,7 @@
 class Integrations::Slack::IncomingMessageBuilder
   include SlackMessageCreation
+  include Integrations::Slack::LinkUnfurlHelper
+
   attr_reader :params
 
   SUPPORTED_EVENT_TYPES = %w[event_callback url_verification].freeze
@@ -96,61 +98,6 @@ class Integrations::Slack::IncomingMessageBuilder
     )
   end
 
-  def extract_conversation_id(url)
-    conversation_id_regex = %r{/conversations/(\d+)}
-    match_data = url.match(conversation_id_regex)
-    match_data[1] if match_data
-  end
-
-  def find_conversation_by_id(conversation_id)
-    Conversation.find_by(display_id: conversation_id)
-  end
-
-  def generate_unfurls(url, user_name, email, phone_number, company_name)
-    {
-      url => {
-        'blocks' => [
-          {
-            :type => 'section',
-            'fields' => [
-              {
-                'type' => 'mrkdwn',
-                'text' => "*Name:*\n#{user_name}"
-              },
-              {
-                'type' => 'mrkdwn',
-                'text' => "*Email:*\n#{email}"
-              },
-              {
-                'type' => 'mrkdwn',
-                'text' => "*Phone:*\n#{phone_number}"
-              },
-              {
-                'type' => 'mrkdwn',
-                'text' => "*Company:*\n#{company_name}"
-              }
-            ]
-          },
-          {
-            'type' => 'actions',
-            'elements' => [
-              {
-                'type' => 'button',
-                'text' => {
-                  'type' => 'plain_text',
-                  'text' => 'Open conversation',
-                  'emoji' => true
-                },
-                'url' => url,
-                'action_id' => 'button-action'
-              }
-            ]
-          }
-        ]
-      }
-    }
-  end
-
   def message
     params[:event][:blocks]&.first
   end
@@ -165,19 +112,6 @@ class Integrations::Slack::IncomingMessageBuilder
     @integration_hook ||= Integrations::Hook.find_by(reference_id: params[:event][:channel])
   end
 
-  def conversation
-    @conversation ||= Conversation.where(identifier: params[:event][:thread_ts]).first
-  end
-
-  def sender
-    user_email = slack_client.users_info(user: params[:event][:user])[:user][:profile][:email]
-    conversation.account.users.find_by(email: user_email)
-  end
-
-  def private_note?
-    params[:event][:text].strip.downcase.starts_with?('note:', 'private:')
-  end
-
   def slack_client
     @slack_client ||= Slack::Web::Client.new(token: @integration_hook.access_token)
   end
diff --git a/lib/integrations/slack/link_unfurl_helper.rb b/lib/integrations/slack/link_unfurl_helper.rb
new file mode 100644
index 000000000..bcb9a782c
--- /dev/null
+++ b/lib/integrations/slack/link_unfurl_helper.rb
@@ -0,0 +1,53 @@
+module Integrations::Slack::LinkUnfurlHelper
+  def generate_unfurls(url, user_name, email, phone_number, company_name)
+    {
+      url => {
+        'blocks' => user_info_blocks(user_name, email, phone_number, company_name) +
+          open_conversation_button(url)
+      }
+    }
+  end
+
+  private
+
+  def user_info_blocks(user_name, email, phone_number, company_name)
+    [
+      {
+        'type' => 'section',
+        'fields' => [
+          user_info_field('Name', user_name),
+          user_info_field('Email', email),
+          user_info_field('Phone', phone_number),
+          user_info_field('Company', company_name)
+        ]
+      }
+    ]
+  end
+
+  def user_info_field(label, value)
+    {
+      'type' => 'mrkdwn',
+      'text' => "*#{label}:*\n#{value}"
+    }
+  end
+
+  def open_conversation_button(url)
+    [
+      {
+        'type' => 'actions',
+        'elements' => [
+          {
+            'type' => 'button',
+            'text' => {
+              'type' => 'plain_text',
+              'text' => 'Open conversation',
+              'emoji' => true
+            },
+            'url' => url,
+            'action_id' => 'button-action'
+          }
+        ]
+      }
+    ]
+  end
+end