diff --git a/app/builders/messages/instagram/base_message_builder.rb b/app/builders/messages/instagram/base_message_builder.rb
index b8f892d97..767115bc6 100644
--- a/app/builders/messages/instagram/base_message_builder.rb
+++ b/app/builders/messages/instagram/base_message_builder.rb
@@ -94,11 +94,10 @@ class Messages::Instagram::BaseMessageBuilder < Messages::Messenger::MessageBuil
   def build_message
     # Duplicate webhook events may be sent for the same message
     # when a user is connected to the Instagram account through both Messenger and Instagram login.
+    # There is chance for echo events to be sent for the same message.
     # Therefore, we need to check if the message already exists before creating it.
     return if message_already_exists?
 
-    return if @outgoing_echo
-
     return if message_content.blank? && all_unsupported_files?
 
     @message = conversation.messages.create!(message_params)
diff --git a/app/javascript/dashboard/assets/scss/_next-colors.scss b/app/javascript/dashboard/assets/scss/_next-colors.scss
index 48cfce921..f23c01d42 100644
--- a/app/javascript/dashboard/assets/scss/_next-colors.scss
+++ b/app/javascript/dashboard/assets/scss/_next-colors.scss
@@ -29,6 +29,19 @@
     --iris-11: 87 83 198;
     --iris-12: 39 41 98;
 
+    --blue-1: 251 253 255;
+    --blue-2: 245 249 255;
+    --blue-3: 233 243 255;
+    --blue-4: 218 236 255;
+    --blue-5: 201 226 255;
+    --blue-6: 181 213 255;
+    --blue-7: 155 195 252;
+    --blue-8: 117 171 247;
+    --blue-9: 39 129 246;
+    --blue-10: 16 115 233;
+    --blue-11: 8 109 224;
+    --blue-12: 11 50 101;
+
     --ruby-1: 255 252 253;
     --ruby-2: 255 247 248;
     --ruby-3: 254 234 237;
@@ -131,6 +144,19 @@
     --iris-11: 158 177 255;
     --iris-12: 224 223 254;
 
+    --blue-1: 10 17 28;
+    --blue-2: 15 24 38;
+    --blue-3: 15 39 72;
+    --blue-4: 10 49 99;
+    --blue-5: 18 61 117;
+    --blue-6: 29 84 134;
+    --blue-7: 40 89 156;
+    --blue-8: 48 106 186;
+    --blue-9: 39 129 246;
+    --blue-10: 21 116 231;
+    --blue-11: 126 182 255;
+    --blue-12: 205 227 255;
+
     --ruby-1: 25 17 19;
     --ruby-2: 30 21 23;
     --ruby-3: 58 20 30;
diff --git a/app/javascript/dashboard/components-next/Contacts/ContactsForm/CreateNewContactDialog.vue b/app/javascript/dashboard/components-next/Contacts/ContactsForm/CreateNewContactDialog.vue
index 14d944b3e..75400692e 100644
--- a/app/javascript/dashboard/components-next/Contacts/ContactsForm/CreateNewContactDialog.vue
+++ b/app/javascript/dashboard/components-next/Contacts/ContactsForm/CreateNewContactDialog.vue
@@ -51,6 +51,7 @@ defineExpose({ dialogRef, contactsFormRef, onSuccess });
         <Button
           :label="t('DIALOG.BUTTONS.CANCEL')"
           variant="link"
+          type="reset"
           class="h-10 hover:!no-underline hover:text-n-brand"
           @click="closeDialog"
         />
diff --git a/app/javascript/dashboard/components-next/Contacts/ContactsHeader/components/ContactSortMenu.vue b/app/javascript/dashboard/components-next/Contacts/ContactsHeader/components/ContactSortMenu.vue
index b263b882d..7125d8385 100644
--- a/app/javascript/dashboard/components-next/Contacts/ContactsHeader/components/ContactSortMenu.vue
+++ b/app/javascript/dashboard/components-next/Contacts/ContactsHeader/components/ContactSortMenu.vue
@@ -31,10 +31,6 @@ const sortMenus = [
     label: t('CONTACTS_LAYOUT.HEADER.ACTIONS.SORT_BY.OPTIONS.EMAIL'),
     value: 'email',
   },
-  {
-    label: t('CONTACTS_LAYOUT.HEADER.ACTIONS.SORT_BY.OPTIONS.PHONE_NUMBER'),
-    value: 'phone_number',
-  },
   {
     label: t('CONTACTS_LAYOUT.HEADER.ACTIONS.SORT_BY.OPTIONS.COMPANY'),
     value: 'company_name',
diff --git a/app/javascript/dashboard/components/ui/DatePicker/DatePicker.vue b/app/javascript/dashboard/components/ui/DatePicker/DatePicker.vue
index ce9330076..bbb31d72c 100644
--- a/app/javascript/dashboard/components/ui/DatePicker/DatePicker.vue
+++ b/app/javascript/dashboard/components/ui/DatePicker/DatePicker.vue
@@ -218,14 +218,14 @@ const emitDateRange = () => {
     />
     <div
       v-if="showDatePicker"
-      class="flex absolute top-9 ltr:left-0 rtl:right-0 z-30 shadow-md select-none w-[880px] h-[490px] rounded-2xl border border-slate-50 dark:border-slate-800 bg-white dark:bg-slate-800"
+      class="flex absolute top-9 ltr:left-0 rtl:right-0 z-30 shadow-md select-none w-[880px] h-[490px] rounded-2xl bg-n-alpha-3 backdrop-blur-[100px] border-0 outline outline-1 outline-n-container"
     >
       <CalendarDateRange
         :selected-range="selectedRange"
         @set-range="setDateRange"
       />
       <div
-        class="flex flex-col w-[680px] ltr:border-l rtl:border-r border-slate-50 dark:border-slate-700/50"
+        class="flex flex-col w-[680px] ltr:border-l rtl:border-r border-n-strong"
       >
         <div class="flex justify-around h-fit">
           <!-- Calendars for Start and End Dates -->
@@ -251,12 +251,12 @@ const emitDateRange = () => {
               @validate="updateManualInput($event, calendar)"
               @error="handleManualInputError($event)"
             />
-            <div class="py-5 border-b border-slate-50 dark:border-slate-700/50">
+            <div class="py-5 border-b border-n-strong">
               <div
                 class="flex flex-col items-center gap-2 px-5 min-w-[340px] max-h-[352px]"
                 :class="
                   calendar === START_CALENDAR &&
-                  'ltr:border-r rtl:border-l border-slate-50 dark:border-slate-700/50'
+                  'ltr:border-r rtl:border-l border-n-strong'
                 "
               >
                 <CalendarYear
diff --git a/app/javascript/dashboard/components/ui/DatePicker/components/CalendarAction.vue b/app/javascript/dashboard/components/ui/DatePicker/components/CalendarAction.vue
index 3efce5541..fbf294da3 100644
--- a/app/javascript/dashboard/components/ui/DatePicker/components/CalendarAction.vue
+++ b/app/javascript/dashboard/components/ui/DatePicker/components/CalendarAction.vue
@@ -1,6 +1,8 @@
 <script setup>
 import { CALENDAR_PERIODS } from '../helpers/DatePickerHelper';
 
+import NextButton from 'dashboard/components-next/button/Button.vue';
+
 defineProps({
   calendarType: {
     type: String,
@@ -38,42 +40,38 @@ const onClickSetView = (type, mode) => {
 
 <template>
   <div class="flex items-start justify-between w-full h-9">
-    <button
-      class="p-1 rounded-lg hover:bg-slate-75 dark:hover:bg-slate-700/50 rtl:rotate-180"
+    <NextButton
+      slate
+      ghost
+      xs
+      icon="i-lucide-chevron-left"
+      class="rtl:rotate-180"
       @click="onClickPrev(calendarType)"
-    >
-      <fluent-icon
-        icon="chevron-left"
-        size="14"
-        class="text-slate-900 dark:text-slate-50"
-      />
-    </button>
+    />
     <div class="flex items-center gap-1">
       <button
         v-if="firstButtonLabel"
-        class="p-0 text-sm font-medium text-center text-slate-800 dark:text-slate-50 hover:text-woot-600 dark:hover:text-woot-600"
+        class="p-0 text-sm font-medium text-center text-n-slate-12 hover:text-n-brand"
         @click="onClickSetView(calendarType, viewMode)"
       >
         {{ firstButtonLabel }}
       </button>
       <button
         v-if="buttonLabel"
-        class="p-0 text-sm font-medium text-center text-slate-800 dark:text-slate-50"
-        :class="{ 'hover:text-woot-600 dark:hover:text-woot-600': viewMode }"
+        class="p-0 text-sm font-medium text-center text-n-slate-12"
+        :class="{ 'hover:text-n-brand': viewMode }"
         @click="onClickSetView(calendarType, YEAR)"
       >
         {{ buttonLabel }}
       </button>
     </div>
-    <button
-      class="p-1 rounded-lg hover:bg-slate-75 dark:hover:bg-slate-700/50 rtl:rotate-180"
+    <NextButton
+      slate
+      ghost
+      xs
+      icon="i-lucide-chevron-right"
+      class="rtl:rotate-180"
       @click="onClickNext(calendarType)"
-    >
-      <fluent-icon
-        icon="chevron-right"
-        size="14"
-        class="text-slate-900 dark:text-slate-50"
-      />
-    </button>
+    />
   </div>
 </template>
diff --git a/app/javascript/dashboard/components/ui/DatePicker/components/CalendarDateInput.vue b/app/javascript/dashboard/components/ui/DatePicker/components/CalendarDateInput.vue
index b9fe88993..715bc8cb3 100644
--- a/app/javascript/dashboard/components/ui/DatePicker/components/CalendarDateInput.vue
+++ b/app/javascript/dashboard/components/ui/DatePicker/components/CalendarDateInput.vue
@@ -65,7 +65,7 @@ const validateDate = () => {
     <input
       v-model="localDateValue"
       type="text"
-      class="reset-base border bg-slate-25 dark:bg-slate-900 ring-offset-ash-900 border-slate-50 dark:border-slate-700/50 w-full disabled:text-slate-200 dark:disabled:text-slate-700 disabled:cursor-not-allowed text-slate-800 dark:text-slate-50 px-1.5 py-1 text-sm rounded-xl h-10"
+      class="!text-sm !mb-0 disabled:!outline-n-strong"
       :placeholder="dateFormat"
       :disabled="isDisabled"
       @keypress.enter="validateDate"
diff --git a/app/javascript/dashboard/components/ui/DatePicker/components/CalendarDateRange.vue b/app/javascript/dashboard/components/ui/DatePicker/components/CalendarDateRange.vue
index b23f95d79..1aea65cfa 100644
--- a/app/javascript/dashboard/components/ui/DatePicker/components/CalendarDateRange.vue
+++ b/app/javascript/dashboard/components/ui/DatePicker/components/CalendarDateRange.vue
@@ -18,7 +18,7 @@ const setDateRange = range => {
 <template>
   <div class="w-[200px] flex flex-col items-start">
     <h4
-      class="w-full px-5 py-4 text-sm font-medium capitalize text-start text-slate-600 dark:text-slate-200"
+      class="w-full px-5 py-4 text-sm font-medium capitalize text-start text-n-slate-12"
     >
       {{ $t('DATE_PICKER.DATE_RANGE_OPTIONS.TITLE') }}
     </h4>
@@ -26,11 +26,11 @@ const setDateRange = range => {
       <button
         v-for="range in dateRanges"
         :key="range.label"
-        class="w-full px-5 py-3 text-sm font-medium truncate border-none rounded-none text-start hover:bg-slate-50 dark:hover:bg-slate-700"
+        class="w-full px-5 py-3 text-sm font-medium truncate border-none rounded-none text-start hover:bg-n-alpha-2 dark:hover:bg-n-solid-3"
         :class="
           range.value === selectedRange
-            ? 'text-slate-800 dark:text-slate-50 bg-slate-50 dark:bg-slate-700'
-            : 'text-slate-600 dark:text-slate-200'
+            ? 'text-n-slate-12 bg-n-alpha-1 dark:bg-n-solid-active'
+            : 'text-n-slate-12'
         "
         @click="setDateRange(range)"
       >
diff --git a/app/javascript/dashboard/components/ui/DatePicker/components/CalendarFooter.vue b/app/javascript/dashboard/components/ui/DatePicker/components/CalendarFooter.vue
index beb2861ac..830f17ead 100644
--- a/app/javascript/dashboard/components/ui/DatePicker/components/CalendarFooter.vue
+++ b/app/javascript/dashboard/components/ui/DatePicker/components/CalendarFooter.vue
@@ -1,4 +1,6 @@
 <script setup>
+import NextButton from 'dashboard/components-next/button/Button.vue';
+
 const emit = defineEmits(['clear', 'change']);
 
 const onClickClear = () => {
@@ -11,18 +13,19 @@ const onClickApply = () => {
 </script>
 
 <template>
-  <div class="h-[56px] flex justify-between px-5 py-3 items-center">
-    <button
-      class="p-1.5 rounded-lg w-fit text-sm font-medium text-slate-600 dark:text-slate-200 hover:text-slate-800 dark:hover:text-slate-100"
+  <div class="h-[56px] flex justify-between gap-2 px-2 py-3 items-center">
+    <NextButton
+      slate
+      ghost
+      sm
+      :label="$t('DATE_PICKER.CLEAR_BUTTON')"
       @click="onClickClear"
-    >
-      {{ $t('DATE_PICKER.CLEAR_BUTTON') }}
-    </button>
-    <button
-      class="p-1.5 rounded-lg w-fit text-sm font-medium text-woot-500 dark:text-woot-300 hover:text-woot-700 dark:hover:text-woot-500"
+    />
+    <NextButton
+      sm
+      ghost
+      :label="$t('DATE_PICKER.APPLY_BUTTON')"
       @click="onClickApply"
-    >
-      {{ $t('DATE_PICKER.APPLY_BUTTON') }}
-    </button>
+    />
   </div>
 </template>
diff --git a/app/javascript/dashboard/components/ui/DatePicker/components/CalendarMonth.vue b/app/javascript/dashboard/components/ui/DatePicker/components/CalendarMonth.vue
index ec8b8789d..c3ddb5bfd 100644
--- a/app/javascript/dashboard/components/ui/DatePicker/components/CalendarMonth.vue
+++ b/app/javascript/dashboard/components/ui/DatePicker/components/CalendarMonth.vue
@@ -71,10 +71,12 @@ const selectMonth = index => {
       <button
         v-for="(month, index) in months"
         :key="index"
-        class="p-2 text-sm font-medium text-center text-slate-800 dark:text-slate-50 w-[92px] h-10 rounded-lg py-2.5 px-2 hover:bg-slate-75 dark:hover:bg-slate-700"
+        class="p-2 text-sm font-medium text-center text-n-slate-12 w-[92px] h-10 rounded-lg py-2.5 px-2"
         :class="{
-          'bg-woot-600 dark:bg-woot-600 text-white dark:text-white hover:bg-woot-500 dark:bg-woot-700':
+          'bg-n-brand text-white hover:bg-n-blue-10':
             index === activeMonthIndex,
+          'hover:bg-n-alpha-2 dark:hover:bg-n-solid-3':
+            index !== activeMonthIndex,
         }"
         @click="selectMonth(index)"
       >
diff --git a/app/javascript/dashboard/components/ui/DatePicker/components/CalendarWeek.vue b/app/javascript/dashboard/components/ui/DatePicker/components/CalendarWeek.vue
index f78f88465..49aaf9e57 100644
--- a/app/javascript/dashboard/components/ui/DatePicker/components/CalendarWeek.vue
+++ b/app/javascript/dashboard/components/ui/DatePicker/components/CalendarWeek.vue
@@ -107,17 +107,16 @@ const isNextDayInRange = day => {
 };
 
 const dayClasses = day => ({
-  'text-slate-500 dark:text-slate-400 pointer-events-none':
-    !isInCurrentMonth(day),
-  'text-slate-800 dark:text-slate-50 hover:text-slate-800 dark:hover:text-white hover:bg-woot-100 dark:hover:bg-woot-700':
+  'text-n-slate-10 pointer-events-none': !isInCurrentMonth(day),
+  'text-n-slate-12 hover:text-n-slate-12 hover:bg-n-blue-6 dark:hover:bg-n-blue-7':
     isInCurrentMonth(day),
-  'bg-woot-600 dark:bg-woot-600 text-white dark:text-white':
+  'bg-n-brand text-white':
     isSelectedStartOrEndDate(day) && isInCurrentMonth(day),
-  'bg-woot-50 dark:bg-woot-800':
+  'bg-n-blue-4 dark:bg-n-blue-5':
     (isInRange(day) || isHoveringInRange(day)) &&
     !isSelectedStartOrEndDate(day) &&
     isInCurrentMonth(day),
-  'outline outline-1 outline-woot-200 -outline-offset-1 dark:outline-woot-700 text-woot-600 dark:text-woot-400':
+  'outline outline-1 outline-n-blue-8 -outline-offset-1 !text-n-blue-text':
     isToday(props.currentDate, day) && !isSelectedStartOrEndDate(day),
 });
 </script>
@@ -164,7 +163,7 @@ const dayClasses = day => ({
             !isLastDayOfMonth(day) &&
             isInCurrentMonth(day)
           "
-          class="absolute bottom-0 w-6 h-8 ltr:-right-4 rtl:-left-4 bg-woot-50 dark:bg-woot-800 -z-10"
+          class="absolute bottom-0 w-6 h-8 ltr:-right-4 rtl:-left-4 bg-n-blue-4 dark:bg-n-blue-5 -z-10"
         />
       </div>
     </div>
diff --git a/app/javascript/dashboard/components/ui/DatePicker/components/CalendarYear.vue b/app/javascript/dashboard/components/ui/DatePicker/components/CalendarYear.vue
index 725925f07..13a786e27 100644
--- a/app/javascript/dashboard/components/ui/DatePicker/components/CalendarYear.vue
+++ b/app/javascript/dashboard/components/ui/DatePicker/components/CalendarYear.vue
@@ -72,10 +72,10 @@ const selectYear = year => {
       <button
         v-for="year in years"
         :key="year"
-        class="p-2 text-sm font-medium text-center text-slate-800 dark:text-slate-50 w-[144px] h-10 rounded-lg py-2.5 px-2 hover:bg-slate-75 dark:hover:bg-slate-700"
+        class="p-2 text-sm font-medium text-center text-n-slate-12 w-[144px] h-10 rounded-lg py-2.5 px-2"
         :class="{
-          'bg-woot-600 dark:bg-woot-600 text-white dark:text-white hover:bg-woot-500 dark:hover:bg-woot-700':
-            year === activeYear,
+          'bg-n-brand text-white hover:bg-n-blue-10': year === activeYear,
+          'hover:bg-n-alpha-2 dark:hover:bg-n-solid-3': year !== activeYear,
         }"
         @click="selectYear(year)"
       >
diff --git a/app/javascript/dashboard/components/ui/DatePicker/components/DatePickerButton.vue b/app/javascript/dashboard/components/ui/DatePicker/components/DatePickerButton.vue
index 9a1561eb5..d1fa42630 100644
--- a/app/javascript/dashboard/components/ui/DatePicker/components/DatePickerButton.vue
+++ b/app/javascript/dashboard/components/ui/DatePicker/components/DatePickerButton.vue
@@ -48,7 +48,7 @@ const openDatePicker = () => {
 
 <template>
   <button
-    class="inline-flex relative items-center rounded-lg gap-2 py-1.5 px-3 h-8 bg-slate-50 dark:bg-slate-800 hover:bg-slate-50 dark:hover:bg-slate-800 active:bg-slate-75 dark:active:bg-slate-800"
+    class="inline-flex relative items-center rounded-lg gap-2 py-1.5 px-3 h-8 bg-n-alpha-2 hover:bg-n-alpha-1 active:bg-n-alpha-1"
     @click="openDatePicker"
   >
     <fluent-icon
diff --git a/app/javascript/dashboard/components/widgets/WootWriter/Editor.vue b/app/javascript/dashboard/components/widgets/WootWriter/Editor.vue
index d9a0341b4..628c88ad3 100644
--- a/app/javascript/dashboard/components/widgets/WootWriter/Editor.vue
+++ b/app/javascript/dashboard/components/widgets/WootWriter/Editor.vue
@@ -220,6 +220,7 @@ const plugins = computed(() => {
       trigger: '@',
       showMenu: showUserMentions,
       searchTerm: mentionSearchKey,
+      isAllowed: () => props.isPrivate,
     }),
     createSuggestionPlugin({
       trigger: '/',
diff --git a/app/javascript/dashboard/components/widgets/conversation/TagAgents.vue b/app/javascript/dashboard/components/widgets/conversation/TagAgents.vue
index 793275e3d..2e055cae6 100644
--- a/app/javascript/dashboard/components/widgets/conversation/TagAgents.vue
+++ b/app/javascript/dashboard/components/widgets/conversation/TagAgents.vue
@@ -69,10 +69,6 @@ const onAgentSelect = index => {
       v-if="items.length"
       ref="tagAgentsRef"
       class="vertical dropdown menu mention--box bg-n-solid-1 p-1 rounded-xl text-sm overflow-auto absolute w-full z-20 shadow-md left-0 leading-[1.2] bottom-full max-h-[12.5rem] border border-solid border-n-strong"
-      :class="{
-        'border-b-[0.5rem] border-solid border-white dark:!border-slate-700':
-          items.length <= 4,
-      }"
     >
       <li
         v-for="(agent, index) in items"
diff --git a/app/javascript/dashboard/composables/useUISettings.js b/app/javascript/dashboard/composables/useUISettings.js
index f67f58ebc..418011e10 100644
--- a/app/javascript/dashboard/composables/useUISettings.js
+++ b/app/javascript/dashboard/composables/useUISettings.js
@@ -36,7 +36,7 @@ const useConversationSidebarItemsOrder = uiSettings => {
     const { conversation_sidebar_items_order: itemsOrder } = uiSettings.value;
     // If the sidebar order is not set, use the default order.
     if (!itemsOrder) {
-      return DEFAULT_CONVERSATION_SIDEBAR_ITEMS_ORDER;
+      return [...DEFAULT_CONVERSATION_SIDEBAR_ITEMS_ORDER];
     }
     // Create a copy of itemsOrder to avoid mutating the original store object.
     const itemsOrderCopy = [...itemsOrder];
diff --git a/app/javascript/dashboard/helper/permissionsHelper.js b/app/javascript/dashboard/helper/permissionsHelper.js
index 9200677bc..25f97c038 100644
--- a/app/javascript/dashboard/helper/permissionsHelper.js
+++ b/app/javascript/dashboard/helper/permissionsHelper.js
@@ -16,6 +16,15 @@ export const getUserPermissions = (user, accountId) => {
   return currentAccount.permissions || [];
 };
 
+export const getUserRole = (user, accountId) => {
+  const currentAccount = getCurrentAccount(user, accountId) || {};
+  if (currentAccount.custom_role_id) {
+    return 'custom_role';
+  }
+
+  return currentAccount.role || 'agent';
+};
+
 const isPermissionsPresentInRoute = route =>
   route.meta && route.meta.permissions;
 
diff --git a/app/javascript/dashboard/store/modules/conversations/getters.js b/app/javascript/dashboard/store/modules/conversations/getters.js
index 33f140fad..f5b83e546 100644
--- a/app/javascript/dashboard/store/modules/conversations/getters.js
+++ b/app/javascript/dashboard/store/modules/conversations/getters.js
@@ -1,7 +1,11 @@
 import { MESSAGE_TYPE } from 'shared/constants/messages';
-import { applyPageFilters, sortComparator } from './helpers';
+import { applyPageFilters, applyRoleFilter, sortComparator } from './helpers';
 import filterQueryGenerator from 'dashboard/helper/filterQueryGenerator';
 import { matchesFilters } from './helpers/filterHelpers';
+import {
+  getUserPermissions,
+  getUserRole,
+} from '../../../helper/permissionsHelper';
 import camelcaseKeys from 'camelcase-keys';
 
 export const getSelectedChatConversation = ({
@@ -77,10 +81,24 @@ const getters = {
       return isUnAssigned && shouldFilter;
     });
   },
-  getAllStatusChats: _state => activeFilters => {
+  getAllStatusChats: (_state, _, __, rootGetters) => activeFilters => {
+    const currentUser = rootGetters.getCurrentUser;
+    const currentUserId = rootGetters.getCurrentUser.id;
+    const currentAccountId = rootGetters.getCurrentAccountId;
+
+    const permissions = getUserPermissions(currentUser, currentAccountId);
+    const userRole = getUserRole(currentUser, currentAccountId);
+
     return _state.allConversations.filter(conversation => {
       const shouldFilter = applyPageFilters(conversation, activeFilters);
-      return shouldFilter;
+      const allowedForRole = applyRoleFilter(
+        conversation,
+        userRole,
+        permissions,
+        currentUserId
+      );
+
+      return shouldFilter && allowedForRole;
     });
   },
   getChatListLoadingStatus: ({ listLoadingStatus }) => listLoadingStatus,
diff --git a/app/javascript/dashboard/store/modules/conversations/helpers.js b/app/javascript/dashboard/store/modules/conversations/helpers.js
index 0063c8cfc..ebbdcbe64 100644
--- a/app/javascript/dashboard/store/modules/conversations/helpers.js
+++ b/app/javascript/dashboard/store/modules/conversations/helpers.js
@@ -62,6 +62,51 @@ export const applyPageFilters = (conversation, filters) => {
   return shouldFilter;
 };
 
+/**
+ * Filters conversations based on user role and permissions
+ *
+ * @param {Object} conversation - The conversation object to check permissions for
+ * @param {string} role - The user's role (administrator, agent, etc.)
+ * @param {Array<string>} permissions - List of permission strings the user has
+ * @param {number|string} currentUserId - The ID of the current user
+ * @returns {boolean} - Whether the user has permissions to access this conversation
+ */
+export const applyRoleFilter = (
+  conversation,
+  role,
+  permissions,
+  currentUserId
+) => {
+  // the role === "agent" check is typically not correct on it's own
+  // the backend handles this by checking the custom_role_id at the user model
+  // here however, the `getUserRole` returns "custom_role" if the id is present,
+  // so we can check the role === "agent" directly
+  if (['administrator', 'agent'].includes(role)) {
+    return true;
+  }
+
+  // Check for full conversation management permission
+  if (permissions.includes('conversation_manage')) {
+    return true;
+  }
+
+  const conversationAssignee = conversation.meta.assignee;
+  const isUnassigned = !conversationAssignee;
+  const isAssignedToUser = conversationAssignee?.id === currentUserId;
+
+  // Check unassigned management permission
+  if (permissions.includes('conversation_unassigned_manage')) {
+    return isUnassigned || isAssignedToUser;
+  }
+
+  // Check participating conversation management permission
+  if (permissions.includes('conversation_participating_manage')) {
+    return isAssignedToUser;
+  }
+
+  return false;
+};
+
 const SORT_OPTIONS = {
   last_activity_at_asc: ['sortOnLastActivityAt', 'asc'],
   last_activity_at_desc: ['sortOnLastActivityAt', 'desc'],
diff --git a/app/javascript/dashboard/store/modules/conversations/specs/helpers.spec.js b/app/javascript/dashboard/store/modules/conversations/specs/helpers.spec.js
new file mode 100644
index 000000000..f9118281e
--- /dev/null
+++ b/app/javascript/dashboard/store/modules/conversations/specs/helpers.spec.js
@@ -0,0 +1,276 @@
+import { describe, it, expect } from 'vitest';
+import { applyRoleFilter } from '../helpers';
+
+describe('Conversation Helpers', () => {
+  describe('#applyRoleFilter', () => {
+    // Test data for conversations
+    const conversationWithAssignee = {
+      meta: {
+        assignee: {
+          id: 1,
+        },
+      },
+    };
+
+    const conversationWithDifferentAssignee = {
+      meta: {
+        assignee: {
+          id: 2,
+        },
+      },
+    };
+
+    const conversationWithoutAssignee = {
+      meta: {
+        assignee: null,
+      },
+    };
+
+    // Test for administrator role
+    it('always returns true for administrator role regardless of permissions', () => {
+      const role = 'administrator';
+      const permissions = [];
+      const currentUserId = 1;
+
+      expect(
+        applyRoleFilter(
+          conversationWithAssignee,
+          role,
+          permissions,
+          currentUserId
+        )
+      ).toBe(true);
+      expect(
+        applyRoleFilter(
+          conversationWithDifferentAssignee,
+          role,
+          permissions,
+          currentUserId
+        )
+      ).toBe(true);
+      expect(
+        applyRoleFilter(
+          conversationWithoutAssignee,
+          role,
+          permissions,
+          currentUserId
+        )
+      ).toBe(true);
+    });
+
+    // Test for agent role
+    it('always returns true for agent role regardless of permissions', () => {
+      const role = 'agent';
+      const permissions = [];
+      const currentUserId = 1;
+
+      expect(
+        applyRoleFilter(
+          conversationWithAssignee,
+          role,
+          permissions,
+          currentUserId
+        )
+      ).toBe(true);
+      expect(
+        applyRoleFilter(
+          conversationWithDifferentAssignee,
+          role,
+          permissions,
+          currentUserId
+        )
+      ).toBe(true);
+      expect(
+        applyRoleFilter(
+          conversationWithoutAssignee,
+          role,
+          permissions,
+          currentUserId
+        )
+      ).toBe(true);
+    });
+
+    // Test for custom role with 'conversation_manage' permission
+    it('returns true for any user with conversation_manage permission', () => {
+      const role = 'custom_role';
+      const permissions = ['conversation_manage'];
+      const currentUserId = 1;
+
+      expect(
+        applyRoleFilter(
+          conversationWithAssignee,
+          role,
+          permissions,
+          currentUserId
+        )
+      ).toBe(true);
+      expect(
+        applyRoleFilter(
+          conversationWithDifferentAssignee,
+          role,
+          permissions,
+          currentUserId
+        )
+      ).toBe(true);
+      expect(
+        applyRoleFilter(
+          conversationWithoutAssignee,
+          role,
+          permissions,
+          currentUserId
+        )
+      ).toBe(true);
+    });
+
+    // Test for custom role with 'conversation_unassigned_manage' permission
+    describe('with conversation_unassigned_manage permission', () => {
+      const role = 'custom_role';
+      const permissions = ['conversation_unassigned_manage'];
+      const currentUserId = 1;
+
+      it('returns true for conversations assigned to the user', () => {
+        expect(
+          applyRoleFilter(
+            conversationWithAssignee,
+            role,
+            permissions,
+            currentUserId
+          )
+        ).toBe(true);
+      });
+
+      it('returns true for unassigned conversations', () => {
+        expect(
+          applyRoleFilter(
+            conversationWithoutAssignee,
+            role,
+            permissions,
+            currentUserId
+          )
+        ).toBe(true);
+      });
+
+      it('returns false for conversations assigned to other users', () => {
+        expect(
+          applyRoleFilter(
+            conversationWithDifferentAssignee,
+            role,
+            permissions,
+            currentUserId
+          )
+        ).toBe(false);
+      });
+    });
+
+    // Test for custom role with 'conversation_participating_manage' permission
+    describe('with conversation_participating_manage permission', () => {
+      const role = 'custom_role';
+      const permissions = ['conversation_participating_manage'];
+      const currentUserId = 1;
+
+      it('returns true for conversations assigned to the user', () => {
+        expect(
+          applyRoleFilter(
+            conversationWithAssignee,
+            role,
+            permissions,
+            currentUserId
+          )
+        ).toBe(true);
+      });
+
+      it('returns false for unassigned conversations', () => {
+        expect(
+          applyRoleFilter(
+            conversationWithoutAssignee,
+            role,
+            permissions,
+            currentUserId
+          )
+        ).toBe(false);
+      });
+
+      it('returns false for conversations assigned to other users', () => {
+        expect(
+          applyRoleFilter(
+            conversationWithDifferentAssignee,
+            role,
+            permissions,
+            currentUserId
+          )
+        ).toBe(false);
+      });
+    });
+
+    // Test for user with no relevant permissions
+    it('returns false for custom role without any relevant permissions', () => {
+      const role = 'custom_role';
+      const permissions = ['some_other_permission'];
+      const currentUserId = 1;
+
+      expect(
+        applyRoleFilter(
+          conversationWithAssignee,
+          role,
+          permissions,
+          currentUserId
+        )
+      ).toBe(false);
+      expect(
+        applyRoleFilter(
+          conversationWithDifferentAssignee,
+          role,
+          permissions,
+          currentUserId
+        )
+      ).toBe(false);
+      expect(
+        applyRoleFilter(
+          conversationWithoutAssignee,
+          role,
+          permissions,
+          currentUserId
+        )
+      ).toBe(false);
+    });
+
+    // Test edge cases for meta.assignee
+    describe('handles edge cases with meta.assignee', () => {
+      const role = 'custom_role';
+      const permissions = ['conversation_unassigned_manage'];
+      const currentUserId = 1;
+
+      it('treats undefined assignee as unassigned', () => {
+        const conversationWithUndefinedAssignee = {
+          meta: {
+            assignee: undefined,
+          },
+        };
+
+        expect(
+          applyRoleFilter(
+            conversationWithUndefinedAssignee,
+            role,
+            permissions,
+            currentUserId
+          )
+        ).toBe(true);
+      });
+
+      it('handles empty meta object', () => {
+        const conversationWithEmptyMeta = {
+          meta: {},
+        };
+
+        expect(
+          applyRoleFilter(
+            conversationWithEmptyMeta,
+            role,
+            permissions,
+            currentUserId
+          )
+        ).toBe(true);
+      });
+    });
+  });
+});
diff --git a/theme/colors.js b/theme/colors.js
index 919a9ecf3..67c20202a 100644
--- a/theme/colors.js
+++ b/theme/colors.js
@@ -315,6 +315,21 @@ export const colors = {
       12: 'rgb(var(--iris-12) / <alpha-value>)',
     },
 
+    blue: {
+      1: 'rgb(var(--blue-1) / <alpha-value>)',
+      2: 'rgb(var(--blue-2) / <alpha-value>)',
+      3: 'rgb(var(--blue-3) / <alpha-value>)',
+      4: 'rgb(var(--blue-4) / <alpha-value>)',
+      5: 'rgb(var(--blue-5) / <alpha-value>)',
+      6: 'rgb(var(--blue-6) / <alpha-value>)',
+      7: 'rgb(var(--blue-7) / <alpha-value>)',
+      8: 'rgb(var(--blue-8) / <alpha-value>)',
+      9: 'rgb(var(--blue-9) / <alpha-value>)',
+      10: 'rgb(var(--blue-10) / <alpha-value>)',
+      11: 'rgb(var(--blue-11) / <alpha-value>)',
+      12: 'rgb(var(--blue-12) / <alpha-value>)',
+    },
+
     ruby: {
       1: 'rgb(var(--ruby-1) / <alpha-value>)',
       2: 'rgb(var(--ruby-2) / <alpha-value>)',