diff --git a/app/javascript/dashboard/store/modules/conversations/helpers/filterHelpers.js b/app/javascript/dashboard/store/modules/conversations/helpers/filterHelpers.js
index c7060bee3..63a592375 100644
--- a/app/javascript/dashboard/store/modules/conversations/helpers/filterHelpers.js
+++ b/app/javascript/dashboard/store/modules/conversations/helpers/filterHelpers.js
@@ -46,8 +46,8 @@
  * 2. Nested properties in additional_attributes (browser_language, referer, etc.)
  * 3. Nested properties in custom_attributes (conversation_type, etc.)
  */
-import jsonLogic from 'json-logic-js';
 import { coerceToDate } from '@chatwoot/utils';
+import jsonLogic from 'json-logic-js';
 
 /**
  * Gets a value from a conversation based on the attribute key
@@ -121,7 +121,8 @@ const resolveValue = candidate => {
  * @returns {Boolean} - Returns true if the values are considered equal according to filtering rules
  *
  * This function handles various equality scenarios:
- * 1. When both values are arrays: checks if all items in filterValue exist in conversationValue
+ * 1. When both values are arrays (e.g. labels): matches if any filter value exists in the conversation array
+ *    (mirrors the backend SQL `tag_id IN (...)` OR semantics)
  * 2. When filterValue is an array but conversationValue is not: checks if conversationValue is included in filterValue
  * 3. Otherwise: performs strict equality comparison
  */
@@ -131,8 +132,9 @@ const equalTo = (filterValue, conversationValue) => {
     if (filterValue === 'all') return true;
 
     if (Array.isArray(conversationValue)) {
-      // For array values like labels, check if any of the filter values exist in the array
-      return filterValue.every(val => conversationValue.includes(val));
+      // For array values like labels, match if any filter value is present.
+      // Mirrors the backend SQL `tag_id IN (...)` (OR semantics).
+      return filterValue.some(val => conversationValue.includes(val));
     }
 
     if (!Array.isArray(conversationValue)) {
diff --git a/app/javascript/dashboard/store/modules/conversations/helpers/specs/filterHelpers.spec.js b/app/javascript/dashboard/store/modules/conversations/helpers/specs/filterHelpers.spec.js
index db1017407..adcf5c96f 100644
--- a/app/javascript/dashboard/store/modules/conversations/helpers/specs/filterHelpers.spec.js
+++ b/app/javascript/dashboard/store/modules/conversations/helpers/specs/filterHelpers.spec.js
@@ -416,6 +416,40 @@ describe('filterHelpers', () => {
       expect(matchesFilters(conversation, filters)).toBe(true);
     });
 
+    // Multi-label equal_to uses OR semantics to mirror the backend SQL `tag_id IN (...)`:
+    // a conversation matches if ANY of the filter labels is on it.
+    it('should match conversation with equal_to operator when any of multiple filter labels is present', () => {
+      const conversation = { labels: ['support'] };
+      const filters = [
+        {
+          attribute_key: 'labels',
+          filter_operator: 'equal_to',
+          values: [
+            { id: 'support', name: 'Support' },
+            { id: 'urgent', name: 'Urgent' },
+          ],
+          query_operator: 'and',
+        },
+      ];
+      expect(matchesFilters(conversation, filters)).toBe(true);
+    });
+
+    it('should not match conversation with equal_to operator when none of multiple filter labels is present', () => {
+      const conversation = { labels: ['new'] };
+      const filters = [
+        {
+          attribute_key: 'labels',
+          filter_operator: 'equal_to',
+          values: [
+            { id: 'support', name: 'Support' },
+            { id: 'urgent', name: 'Urgent' },
+          ],
+          query_operator: 'and',
+        },
+      ];
+      expect(matchesFilters(conversation, filters)).toBe(false);
+    });
+
     it('should match conversation with is_present operator for labels', () => {
       const conversation = { labels: ['support', 'urgent', 'new'] };
       const filters = [