diff --git a/app/builders/contact_inbox_with_contact_builder.rb b/app/builders/contact_inbox_with_contact_builder.rb
index 2c0e6087e..2ba9179ed 100644
--- a/app/builders/contact_inbox_with_contact_builder.rb
+++ b/app/builders/contact_inbox_with_contact_builder.rb
@@ -50,7 +50,7 @@ class ContactInboxWithContactBuilder
 
   def create_contact
     account.contacts.create!(
-      name: contact_attributes[:name] || ::Haikunator.haikunate(1000),
+      name: contact_name,
       phone_number: contact_attributes[:phone_number],
       email: contact_attributes[:email],
       identifier: contact_attributes[:identifier],
@@ -59,6 +59,11 @@ class ContactInboxWithContactBuilder
     )
   end
 
+  def contact_name
+    name = contact_attributes[:name] || ::Haikunator.haikunate(1000)
+    name.truncate(ApplicationRecord::MAX_STRING_COLUMN_LENGTH, omission: '')
+  end
+
   def find_contact
     contact = find_contact_by_identifier(contact_attributes[:identifier])
     contact ||= find_contact_by_email(contact_attributes[:email])
diff --git a/app/models/application_record.rb b/app/models/application_record.rb
index c6877c883..0cb3f7de2 100644
--- a/app/models/application_record.rb
+++ b/app/models/application_record.rb
@@ -1,4 +1,7 @@
 class ApplicationRecord < ActiveRecord::Base
+  MAX_STRING_COLUMN_LENGTH = 255
+  MAX_TEXT_COLUMN_LENGTH = 20_000
+
   include Events::Types
   self.abstract_class = true
 
@@ -37,7 +40,7 @@ class ApplicationRecord < ActiveRecord::Base
   end
 
   def validate_content_length(column)
-    max_length = column.type == :text ? 20_000 : 255
+    max_length = column.type == :text ? MAX_TEXT_COLUMN_LENGTH : MAX_STRING_COLUMN_LENGTH
     return if self[column.name].nil? || self[column.name].length <= max_length
 
     errors.add(column.name.to_sym, "is too long (maximum is #{max_length} characters)")
diff --git a/spec/builders/contact_inbox_with_contact_builder_spec.rb b/spec/builders/contact_inbox_with_contact_builder_spec.rb
index 60f0834af..58502539f 100644
--- a/spec/builders/contact_inbox_with_contact_builder_spec.rb
+++ b/spec/builders/contact_inbox_with_contact_builder_spec.rb
@@ -39,6 +39,21 @@ describe ContactInboxWithContactBuilder do
       expect(contact_inbox.inbox_id).to eq(inbox.id)
     end
 
+    it 'truncates long contact names before creating the contact' do
+      long_name = 'a' * 300
+
+      contact_inbox = described_class.new(
+        source_id: '123456',
+        inbox: inbox,
+        contact_attributes: {
+          name: long_name,
+          email: 'testemail@example.com'
+        }
+      ).perform
+
+      expect(contact_inbox.contact.name).to eq(long_name.first(ApplicationRecord::MAX_STRING_COLUMN_LENGTH))
+    end
+
     it 'doesnot create contact if it already exist with identifier' do
       contact_inbox = described_class.new(
         source_id: '123456',