diff --git a/app/builders/contact_inbox_builder.rb b/app/builders/contact_inbox_builder.rb
index 788ae39d1..fe41dcb86 100644
--- a/app/builders/contact_inbox_builder.rb
+++ b/app/builders/contact_inbox_builder.rb
@@ -65,6 +65,8 @@ class ContactInboxBuilder
       source_id: @source_id
     }
 
+    update_contact_verification_status
+
     ::ContactInbox.where(attrs).first_or_create!(hmac_verified: hmac_verified || false)
   rescue ActiveRecord::RecordNotUnique
     Rails.logger.info("[ContactInboxBuilder] RecordNotUnique #{@source_id} #{@contact.id} #{@inbox.id}")
@@ -102,4 +104,18 @@ class ContactInboxBuilder
   def allowed_channels?
     @inbox.email? || @inbox.sms? || @inbox.twilio? || @inbox.whatsapp?
   end
+
+  def update_contact_verification_status
+    return if @contact.is_verified
+    return unless should_verify_contact?
+
+    @contact.update!(is_verified: true)
+  end
+
+  def should_verify_contact?
+    # Social channels where contacts should be verified by default
+    @inbox.facebook? || @inbox.instagram? || @inbox.instagram_direct? ||
+      @inbox.twitter? || @inbox.line? || @inbox.whatsapp? ||
+      @inbox.telegram?
+  end
 end
diff --git a/app/jobs/migration/populate_contact_verification_job.rb b/app/jobs/migration/populate_contact_verification_job.rb
new file mode 100644
index 000000000..631ffb81d
--- /dev/null
+++ b/app/jobs/migration/populate_contact_verification_job.rb
@@ -0,0 +1,40 @@
+# Delete migration and spec after 2 consecutive releases.
+class Migration::PopulateContactVerificationJob < ApplicationJob
+  queue_as :scheduled_jobs
+
+  def perform
+    updated_count = 0
+
+    Contact.find_each(batch_size: 1000) do |contact|
+      next if contact.is_verified
+      next unless should_verify_contact?(contact)
+
+      contact.update_columns(is_verified: true) # rubocop:disable Rails/SkipsModelValidations
+      updated_count += 1
+    end
+
+    Rails.logger.info "[PopulateContactVerificationJob] Updated #{updated_count} contacts to verified"
+  end
+
+  private
+
+  def should_verify_contact?(contact)
+    verification_attributes?(contact) || social_channel_inbox?(contact)
+  end
+
+  def verification_attributes?(contact)
+    contact.email.present? ||
+      contact.phone_number.present? ||
+      contact.identifier.present?
+  end
+
+  def social_channel_inbox?(contact)
+    contact.inboxes.any? { |inbox| social_channel?(inbox) }
+  end
+
+  def social_channel?(inbox)
+    inbox.facebook? || inbox.instagram? || inbox.instagram_direct? ||
+      inbox.twitter? || inbox.line? || inbox.whatsapp? ||
+      inbox.telegram?
+  end
+end
diff --git a/app/models/contact.rb b/app/models/contact.rb
index 4d7b37c44..5e69f26f1 100644
--- a/app/models/contact.rb
+++ b/app/models/contact.rb
@@ -243,9 +243,11 @@ class Contact < ApplicationRecord
   end
 
   def update_is_verified
+    # Once verified, always verified - don't change back to false
+    return if is_verified
+
     self.is_verified = email.present? ||
                        phone_number.present? ||
-                       identifier.present? ||
-                       (additional_attributes.present? && additional_attributes['company_name'].present?)
+                       identifier.present?
   end
 end
diff --git a/app/models/inbox.rb b/app/models/inbox.rb
index 1c898ba7f..1603e62cd 100644
--- a/app/models/inbox.rb
+++ b/app/models/inbox.rb
@@ -135,6 +135,14 @@ class Inbox < ApplicationRecord
     channel_type == 'Channel::Email'
   end
 
+  def line?
+    channel_type == 'Channel::Line'
+  end
+
+  def telegram?
+    channel_type == 'Channel::Telegram'
+  end
+
   def twilio?
     channel_type == 'Channel::TwilioSms'
   end
diff --git a/db/migrate/20250722153206_populate_contact_verification_for_social_channels.rb b/db/migrate/20250722153206_populate_contact_verification_for_social_channels.rb
new file mode 100644
index 000000000..15ef2cded
--- /dev/null
+++ b/db/migrate/20250722153206_populate_contact_verification_for_social_channels.rb
@@ -0,0 +1,5 @@
+class PopulateContactVerificationForSocialChannels < ActiveRecord::Migration[7.0]
+  def change
+    Migration::PopulateContactVerificationJob.perform_later
+  end
+end
diff --git a/lib/tasks/populate_contact_verification.rake b/lib/tasks/populate_contact_verification.rake
deleted file mode 100644
index ead410c98..000000000
--- a/lib/tasks/populate_contact_verification.rake
+++ /dev/null
@@ -1,27 +0,0 @@
-namespace :contacts do
-  desc 'Populate is_verified column for existing contacts based on verification criteria'
-  task populate_verification: :environment do
-    total_contacts = Contact.count
-    puts "Total contacts to process: #{total_contacts}"
-
-    batch_size = 1000
-    updated_count = 0
-
-    Contact.find_each(batch_size: batch_size) do |contact|
-      # Check if contact should be verified using the same logic as model
-      should_be_verified = contact.email.present? ||
-                           contact.phone_number.present? ||
-                           contact.identifier.present? ||
-                           (contact.additional_attributes.present? && contact.additional_attributes['company_name'].present?)
-
-      # Update only if current value is different (avoid unnecessary updates)
-      if contact.is_verified != should_be_verified
-        # Using update_columns to avoid callbacks and validations for bulk operation
-        contact.update_columns(is_verified: should_be_verified) # rubocop:disable Rails/SkipsModelValidations
-        updated_count += 1
-      end
-      # Progress indicator
-      puts "Updated #{updated_count} contacts..." if (updated_count % 100).zero?
-    end
-  end
-end