diff --git a/app/javascript/dashboard/components/layout/Sidebar.vue b/app/javascript/dashboard/components/layout/Sidebar.vue
index 0f3a1a857..ff87835b4 100644
--- a/app/javascript/dashboard/components/layout/Sidebar.vue
+++ b/app/javascript/dashboard/components/layout/Sidebar.vue
@@ -20,7 +20,7 @@
       :teams="teams"
       :custom-views="customViews"
       :menu-config="activeSecondaryMenu"
-      :current-role="currentRole"
+      :current-user="currentUser"
       :is-on-chatwoot-cloud="isOnChatwootCloud"
       @add-label="showAddLabelPopup"
       @toggle-accounts="toggleAccountModal"
diff --git a/app/javascript/dashboard/components/layout/sidebarComponents/Secondary.vue b/app/javascript/dashboard/components/layout/sidebarComponents/Secondary.vue
index f291d221e..6d00bd4c2 100644
--- a/app/javascript/dashboard/components/layout/sidebarComponents/Secondary.vue
+++ b/app/javascript/dashboard/components/layout/sidebarComponents/Secondary.vue
@@ -60,9 +60,9 @@ export default {
       type: Object,
       default: () => {},
     },
-    currentRole: {
-      type: String,
-      default: '',
+    currentUser: {
+      type: Object,
+      default: () => {},
     },
     isOnChatwootCloud: {
       type: Boolean,
@@ -83,13 +83,16 @@ export default {
       if (!this.currentRole) {
         return [];
       }
-      const menuItemsFilteredByRole = this.menuConfig.menuItems.filter(
-        menuItem =>
-          window.roleWiseRoutes[this.currentRole].indexOf(
-            menuItem.toStateName
-          ) > -1
+      const menuItemsFilteredByPermissions = this.menuConfig.menuItems.filter(
+        menuItem => {
+          const { meta: { menuPermissions = [] } = {} } = menuItem;
+          const { permissions: userPermissions = [] } = this.currentUser;
+          return menuPermissions.some(permission =>
+            userPermissions.includes(permission)
+          );
+        }
       );
-      return menuItemsFilteredByRole.filter(item => {
+      return menuItemsFilteredByPermissions.filter(item => {
         if (item.showOnlyOnCloud) {
           return this.isOnChatwootCloud;
         }
diff --git a/app/javascript/dashboard/components/layout/sidebarComponents/SecondaryNavItem.vue b/app/javascript/dashboard/components/layout/sidebarComponents/SecondaryNavItem.vue
index a7009523a..df4981f83 100644
--- a/app/javascript/dashboard/components/layout/sidebarComponents/SecondaryNavItem.vue
+++ b/app/javascript/dashboard/components/layout/sidebarComponents/SecondaryNavItem.vue
@@ -65,27 +65,29 @@
         :show-child-count="showChildCount(child.count)"
         :child-item-count="child.count"
       />
-      <router-link
-        v-if="showItem(menuItem)"
-        v-slot="{ href, navigate }"
-        :to="menuItem.toState"
-        custom
-      >
-        <li class="pl-1">
-          <a :href="href">
-            <woot-button
-              size="tiny"
-              variant="clear"
-              color-scheme="secondary"
-              icon="add"
-              :data-testid="menuItem.dataTestid"
-              @click="e => newLinkClick(e, navigate)"
-            >
-              {{ $t(`SIDEBAR.${menuItem.newLinkTag}`) }}
-            </woot-button>
-          </a>
-        </li>
-      </router-link>
+      <Policy :permissions="['account_manage']">
+        <router-link
+          v-if="menuItem.newLink"
+          v-slot="{ href, navigate }"
+          :to="menuItem.toState"
+          custom
+        >
+          <li class="pl-1">
+            <a :href="href">
+              <woot-button
+                size="tiny"
+                variant="clear"
+                color-scheme="secondary"
+                icon="add"
+                :data-testid="menuItem.dataTestid"
+                @click="e => newLinkClick(e, navigate)"
+              >
+                {{ $t(`SIDEBAR.${menuItem.newLinkTag}`) }}
+              </woot-button>
+            </a>
+          </li>
+        </router-link>
+      </Policy>
     </ul>
   </li>
 </template>
@@ -105,9 +107,10 @@ import {
   isOnMentionsView,
   isOnUnattendedView,
 } from '../../../store/modules/conversations/helpers/actionHelpers';
+import Policy from '../../policy.vue';
 
 export default {
-  components: { SecondaryChildNavItem },
+  components: { SecondaryChildNavItem, Policy },
   mixins: [adminMixin, configMixin],
   props: {
     menuItem: {
diff --git a/app/javascript/dashboard/components/policy.vue b/app/javascript/dashboard/components/policy.vue
new file mode 100644
index 000000000..5520fdcc6
--- /dev/null
+++ b/app/javascript/dashboard/components/policy.vue
@@ -0,0 +1,24 @@
+<script setup>
+import { useStoreGetters } from 'dashboard/composables/store';
+import { computed } from 'vue';
+
+const props = defineProps({
+  permissions: {
+    type: Array,
+    required: true,
+  },
+});
+
+const getters = useStoreGetters();
+const user = getters.getCurrentUser();
+
+const hasPermission = computed(() =>
+  props.permissions.some(permission => user.permissions.includes(permission))
+);
+</script>
+
+<template>
+  <div v-if="hasPermission">
+    <slot />
+  </div>
+</template>
diff --git a/app/javascript/dashboard/constants/permissions.js b/app/javascript/dashboard/constants/permissions.js
new file mode 100644
index 000000000..2705a3887
--- /dev/null
+++ b/app/javascript/dashboard/constants/permissions.js
@@ -0,0 +1,10 @@
+export const ACCOUNT_PERMISSIONS = {
+  ACCOUNT_MANAGE: 'account_manage',
+  PORTAL_MANAGE: 'portal_manage',
+  CONVERSATION_MANAGE: 'conversation_manage',
+  CONVERSATION_UNASSIGNED_MANAGE: 'conversation_unassigned_manage',
+  CONVERSATION_PARTICIPATING_MANAGE: 'conversation_participating_manage',
+  MACROS_MANAGE: 'macros_manage',
+  REPORTS_MANAGE: 'reports_manage',
+  CONTACTS_MANAGE: 'contacts_manage',
+};
diff --git a/app/javascript/dashboard/helper/routeHelpers.js b/app/javascript/dashboard/helper/routeHelpers.js
index 86c286368..a63df4e9d 100644
--- a/app/javascript/dashboard/helper/routeHelpers.js
+++ b/app/javascript/dashboard/helper/routeHelpers.js
@@ -3,17 +3,14 @@ export const getCurrentAccount = ({ accounts } = {}, accountId) => {
   return accounts.find(account => account.id === accountId);
 };
 
-// eslint-disable-next-line default-param-last
-export const getUserRole = ({ accounts } = {}, accountId) => {
-  const currentAccount = getCurrentAccount({ accounts }, accountId) || {};
-  return currentAccount.role || null;
+export const routeIsAccessibleFor = (route, userPermissions = []) => {
+  const { meta: { permissions: routePermissions = [] } = {} } = route;
+  return routePermissions.some(permissions =>
+    userPermissions.includes(permissions)
+  );
 };
 
-export const routeIsAccessibleFor = (route, role, roleWiseRoutes) => {
-  return roleWiseRoutes[role].includes(route);
-};
-
-const validateActiveAccountRoutes = (to, user, roleWiseRoutes) => {
+const validateActiveAccountRoutes = (to, user) => {
   // If the current account is active, then check for the route permissions
   const accountDashboardURL = `accounts/${to.params.accountId}/dashboard`;
 
@@ -22,15 +19,13 @@ const validateActiveAccountRoutes = (to, user, roleWiseRoutes) => {
     return accountDashboardURL;
   }
 
-  const userRole = getUserRole(user, Number(to.params.accountId));
-  const isAccessible = routeIsAccessibleFor(to.name, userRole, roleWiseRoutes);
+  const isAccessible = routeIsAccessibleFor(to, user.permissions);
   // If the route is not accessible for the user, return to dashboard screen
   return isAccessible ? null : accountDashboardURL;
 };
 
-export const validateLoggedInRoutes = (to, user, roleWiseRoutes) => {
+export const validateLoggedInRoutes = (to, user) => {
   const currentAccount = getCurrentAccount(user, Number(to.params.accountId));
-
   // If current account is missing, either user does not have
   // access to the account or the account is deleted, return to login screen
   if (!currentAccount) {
@@ -40,7 +35,7 @@ export const validateLoggedInRoutes = (to, user, roleWiseRoutes) => {
   const isCurrentAccountActive = currentAccount.status === 'active';
 
   if (isCurrentAccountActive) {
-    return validateActiveAccountRoutes(to, user, roleWiseRoutes);
+    return validateActiveAccountRoutes(to, user);
   }
 
   // If the current account is not active, then redirect the user to the suspended screen
diff --git a/app/javascript/dashboard/routes/dashboard/conversation/conversation.routes.js b/app/javascript/dashboard/routes/dashboard/conversation/conversation.routes.js
index 14487682e..6d39fb00d 100644
--- a/app/javascript/dashboard/routes/dashboard/conversation/conversation.routes.js
+++ b/app/javascript/dashboard/routes/dashboard/conversation/conversation.routes.js
@@ -1,13 +1,20 @@
 /* eslint arrow-body-style: 0 */
+import { ACCOUNT_PERMISSIONS } from '../../../constants/permissions';
 import { frontendURL } from '../../../helper/URLHelper';
 const ConversationView = () => import('./ConversationView');
 
+const GENERIC_CONVERSATION_PERMISSIONS = [
+  ACCOUNT_PERMISSIONS.CONVERSATION_MANAGE,
+  ACCOUNT_PERMISSIONS.CONVERSATION_PARTICIPATING_MANAGE,
+  ACCOUNT_PERMISSIONS.CONVERSATION_UNASSIGNED_MANAGE,
+];
+
 export default {
   routes: [
     {
       path: frontendURL('accounts/:accountId/dashboard'),
       name: 'home',
-      roles: ['administrator', 'agent'],
+      meta: { permissions: GENERIC_CONVERSATION_PERMISSIONS },
       component: ConversationView,
       props: () => {
         return { inboxId: 0 };
@@ -16,7 +23,7 @@ export default {
     {
       path: frontendURL('accounts/:accountId/conversations/:conversation_id'),
       name: 'inbox_conversation',
-      roles: ['administrator', 'agent'],
+      meta: { permissions: GENERIC_CONVERSATION_PERMISSIONS },
       component: ConversationView,
       props: route => {
         return { inboxId: 0, conversationId: route.params.conversation_id };
@@ -25,7 +32,7 @@ export default {
     {
       path: frontendURL('accounts/:accountId/inbox/:inbox_id'),
       name: 'inbox_dashboard',
-      roles: ['administrator', 'agent'],
+      meta: { permissions: GENERIC_CONVERSATION_PERMISSIONS },
       component: ConversationView,
       props: route => {
         return { inboxId: route.params.inbox_id };
@@ -36,7 +43,7 @@ export default {
         'accounts/:accountId/inbox/:inbox_id/conversations/:conversation_id'
       ),
       name: 'conversation_through_inbox',
-      roles: ['administrator', 'agent'],
+      meta: { permissions: GENERIC_CONVERSATION_PERMISSIONS },
       component: ConversationView,
       props: route => {
         return {
@@ -48,7 +55,7 @@ export default {
     {
       path: frontendURL('accounts/:accountId/label/:label'),
       name: 'label_conversations',
-      roles: ['administrator', 'agent'],
+      meta: { permissions: GENERIC_CONVERSATION_PERMISSIONS },
       component: ConversationView,
       props: route => ({ label: route.params.label }),
     },
@@ -57,7 +64,7 @@ export default {
         'accounts/:accountId/label/:label/conversations/:conversation_id'
       ),
       name: 'conversations_through_label',
-      roles: ['administrator', 'agent'],
+      meta: { permissions: GENERIC_CONVERSATION_PERMISSIONS },
       component: ConversationView,
       props: route => ({
         conversationId: route.params.conversation_id,
@@ -67,7 +74,7 @@ export default {
     {
       path: frontendURL('accounts/:accountId/team/:teamId'),
       name: 'team_conversations',
-      roles: ['administrator', 'agent'],
+      meta: { permissions: GENERIC_CONVERSATION_PERMISSIONS },
       component: ConversationView,
       props: route => ({ teamId: route.params.teamId }),
     },
@@ -76,7 +83,7 @@ export default {
         'accounts/:accountId/team/:teamId/conversations/:conversationId'
       ),
       name: 'conversations_through_team',
-      roles: ['administrator', 'agent'],
+      meta: { permissions: GENERIC_CONVERSATION_PERMISSIONS },
       component: ConversationView,
       props: route => ({
         conversationId: route.params.conversationId,
@@ -86,7 +93,7 @@ export default {
     {
       path: frontendURL('accounts/:accountId/custom_view/:id'),
       name: 'folder_conversations',
-      roles: ['administrator', 'agent'],
+      meta: { permissions: GENERIC_CONVERSATION_PERMISSIONS },
       component: ConversationView,
       props: route => ({ foldersId: route.params.id }),
     },
@@ -95,7 +102,7 @@ export default {
         'accounts/:accountId/custom_view/:id/conversations/:conversation_id'
       ),
       name: 'conversations_through_folders',
-      roles: ['administrator', 'agent'],
+      meta: { permissions: GENERIC_CONVERSATION_PERMISSIONS },
       component: ConversationView,
       props: route => ({
         conversationId: route.params.conversation_id,
@@ -105,7 +112,7 @@ export default {
     {
       path: frontendURL('accounts/:accountId/mentions/conversations'),
       name: 'conversation_mentions',
-      roles: ['administrator', 'agent'],
+      meta: { permissions: GENERIC_CONVERSATION_PERMISSIONS },
       component: ConversationView,
       props: () => ({ conversationType: 'mention' }),
     },
@@ -114,7 +121,7 @@ export default {
         'accounts/:accountId/mentions/conversations/:conversationId'
       ),
       name: 'conversation_through_mentions',
-      roles: ['administrator', 'agent'],
+      meta: { permissions: GENERIC_CONVERSATION_PERMISSIONS },
       component: ConversationView,
       props: route => ({
         conversationId: route.params.conversationId,
@@ -124,7 +131,7 @@ export default {
     {
       path: frontendURL('accounts/:accountId/unattended/conversations'),
       name: 'conversation_unattended',
-      roles: ['administrator', 'agent'],
+      meta: { permissions: GENERIC_CONVERSATION_PERMISSIONS },
       component: ConversationView,
       props: () => ({ conversationType: 'unattended' }),
     },
@@ -133,7 +140,7 @@ export default {
         'accounts/:accountId/unattended/conversations/:conversationId'
       ),
       name: 'conversation_through_unattended',
-      roles: ['administrator', 'agent'],
+      meta: { permissions: GENERIC_CONVERSATION_PERMISSIONS },
       component: ConversationView,
       props: route => ({
         conversationId: route.params.conversationId,
@@ -143,8 +150,13 @@ export default {
     {
       path: frontendURL('accounts/:accountId/participating/conversations'),
       name: 'conversation_participating',
-      roles: ['administrator', 'agent'],
       component: ConversationView,
+      meta: {
+        permissions: [
+          ACCOUNT_PERMISSIONS.CONVERSATION_MANAGE,
+          ACCOUNT_PERMISSIONS.CONVERSATION_PARTICIPATING_MANAGE,
+        ],
+      },
       props: () => ({ conversationType: 'participating' }),
     },
     {
@@ -152,8 +164,13 @@ export default {
         'accounts/:accountId/participating/conversations/:conversationId'
       ),
       name: 'conversation_through_participating',
-      roles: ['administrator', 'agent'],
       component: ConversationView,
+      meta: {
+        permissions: [
+          ACCOUNT_PERMISSIONS.CONVERSATION_MANAGE,
+          ACCOUNT_PERMISSIONS.CONVERSATION_PARTICIPATING_MANAGE,
+        ],
+      },
       props: route => ({
         conversationId: route.params.conversationId,
         conversationType: 'participating',
diff --git a/app/javascript/dashboard/routes/index.js b/app/javascript/dashboard/routes/index.js
index e2245e20f..dc6528d93 100644
--- a/app/javascript/dashboard/routes/index.js
+++ b/app/javascript/dashboard/routes/index.js
@@ -8,29 +8,6 @@ import AnalyticsHelper from '../helper/AnalyticsHelper';
 
 const routes = [...dashboard.routes];
 
-window.roleWiseRoutes = {
-  agent: [],
-  administrator: [],
-};
-
-// generateRoleWiseRoute - updates window object with agent/admin route
-const generateRoleWiseRoute = route => {
-  route.forEach(element => {
-    if (element.children) {
-      generateRoleWiseRoute(element.children);
-    }
-    if (element.roles) {
-      element.roles.forEach(roleEl => {
-        window.roleWiseRoutes[roleEl].push(element.name);
-      });
-    }
-  });
-};
-// Create a object of routes
-// accessible by each role.
-// returns an object with roles as keys and routeArr as values
-generateRoleWiseRoute(routes);
-
 export const router = new VueRouter({ mode: 'history', routes });
 
 export const validateAuthenticateRoutePermission = (to, next, { getters }) => {
@@ -45,11 +22,7 @@ export const validateAuthenticateRoutePermission = (to, next, { getters }) => {
     return next(frontendURL(`accounts/${user.account_id}/dashboard`));
   }
 
-  const nextRoute = validateLoggedInRoutes(
-    to,
-    getters.getCurrentUser,
-    window.roleWiseRoutes
-  );
+  const nextRoute = validateLoggedInRoutes(to, getters.getCurrentUser);
   return nextRoute ? next(frontendURL(nextRoute)) : next();
 };
 
diff --git a/app/views/api/v1/models/_user.json.jbuilder b/app/views/api/v1/models/_user.json.jbuilder
index 3d8131f60..0e8c95adb 100644
--- a/app/views/api/v1/models/_user.json.jbuilder
+++ b/app/views/api/v1/models/_user.json.jbuilder
@@ -14,6 +14,7 @@ json.provider resource.provider
 json.pubsub_token resource.pubsub_token
 json.custom_attributes resource.custom_attributes if resource.custom_attributes.present?
 json.role resource.active_account_user&.role
+json.permissions resource.active_account_user&.permissions
 json.ui_settings resource.ui_settings
 json.uid resource.uid
 json.type resource.type