diff --git a/app/javascript/dashboard/constants/globals.js b/app/javascript/dashboard/constants/globals.js
index 889ece96a..6d68824e4 100644
--- a/app/javascript/dashboard/constants/globals.js
+++ b/app/javascript/dashboard/constants/globals.js
@@ -40,6 +40,8 @@ export default {
   DOCS_URL: 'https://www.chatwoot.com/docs/product/',
   HELP_CENTER_DOCS_URL:
     'https://www.chatwoot.com/docs/product/others/help-center',
+  APP_STORE_REVIEWS_INBOX_DOCS_URL:
+    'https://www.chatwoot.com/hc/user-guide/articles/app-store-reviews-inbox',
   TESTIMONIAL_URL:
     'https://testimonials.cdn.chatwoot.com/testimonial-content.json',
   WHATSAPP_EMBEDDED_SIGNUP_DOCS_URL:
diff --git a/app/javascript/dashboard/i18n/locale/en/inboxMgmt.json b/app/javascript/dashboard/i18n/locale/en/inboxMgmt.json
index f6ed9e288..ff57373b9 100644
--- a/app/javascript/dashboard/i18n/locale/en/inboxMgmt.json
+++ b/app/javascript/dashboard/i18n/locale/en/inboxMgmt.json
@@ -387,6 +387,7 @@
       "APP_STORE": {
         "TITLE": "App Store Reviews",
         "DESC": "Manage and reply to your App Store reviews from Chatwoot.",
+        "LEARN_MORE": "Learn how to create App Store Connect credentials",
         "CHANNEL_NAME": {
           "LABEL": "Inbox Name",
           "PLACEHOLDER": "Please enter an inbox name",
diff --git a/app/javascript/dashboard/routes/dashboard/settings/inbox/channels/AppStore.vue b/app/javascript/dashboard/routes/dashboard/settings/inbox/channels/AppStore.vue
index 6eb5b6073..e6279b734 100644
--- a/app/javascript/dashboard/routes/dashboard/settings/inbox/channels/AppStore.vue
+++ b/app/javascript/dashboard/routes/dashboard/settings/inbox/channels/AppStore.vue
@@ -1,75 +1,71 @@
-<script>
-import { mapGetters } from 'vuex';
+<script setup>
+import { computed, ref } from 'vue';
+import { useStore } from 'vuex';
+import { useI18n } from 'vue-i18n';
 import { useVuelidate } from '@vuelidate/core';
 import { required } from '@vuelidate/validators';
 import { useAlert } from 'dashboard/composables';
 import router from '../../../../index';
 import PageHeader from '../../SettingsSubPageHeader.vue';
 import NextButton from 'dashboard/components-next/button/Button.vue';
+import Icon from 'dashboard/components-next/icon/Icon.vue';
+import globalConstants from 'dashboard/constants/globals';
 
-export default {
-  components: {
-    PageHeader,
-    NextButton,
-  },
-  setup() {
-    return { v$: useVuelidate() };
-  },
-  data() {
-    return {
-      channelName: '',
-      appId: '',
-      issuerId: '',
-      keyId: '',
-      privateKey: '',
-    };
-  },
-  computed: {
-    ...mapGetters({
-      uiFlags: 'inboxes/getUIFlags',
-    }),
-  },
-  validations: {
-    channelName: { required },
-    appId: { required },
-    issuerId: { required },
-    keyId: { required },
-    privateKey: { required },
-  },
-  methods: {
-    async createChannel() {
-      this.v$.$touch();
-      if (this.v$.$invalid) return;
+const store = useStore();
+const { t } = useI18n();
 
-      try {
-        const appStoreChannel = await this.$store.dispatch(
-          'inboxes/createChannel',
-          {
-            name: this.channelName?.trim(),
-            channel: {
-              type: 'app_store',
-              app_id: this.appId.trim(),
-              issuer_id: this.issuerId.trim(),
-              key_id: this.keyId.trim(),
-              private_key: this.privateKey.trim(),
-            },
-          }
-        );
+const channelName = ref('');
+const appId = ref('');
+const issuerId = ref('');
+const keyId = ref('');
+const privateKey = ref('');
+const appStoreReviewsInboxDocsUrl =
+  globalConstants.APP_STORE_REVIEWS_INBOX_DOCS_URL;
 
-        router.replace({
-          name: 'settings_inboxes_add_agents',
-          params: {
-            page: 'new',
-            inbox_id: appStoreChannel.id,
-          },
-        });
-      } catch (error) {
-        useAlert(
-          error.message || this.$t('INBOX_MGMT.ADD.APP_STORE.API.ERROR_MESSAGE')
-        );
-      }
-    },
-  },
+const uiFlags = computed(() => store.getters['inboxes/getUIFlags']);
+
+const rules = {
+  channelName: { required },
+  appId: { required },
+  issuerId: { required },
+  keyId: { required },
+  privateKey: { required },
+};
+
+const v$ = useVuelidate(rules, {
+  channelName,
+  appId,
+  issuerId,
+  keyId,
+  privateKey,
+});
+
+const createChannel = async () => {
+  v$.value.$touch();
+  if (v$.value.$invalid) return;
+
+  try {
+    const appStoreChannel = await store.dispatch('inboxes/createChannel', {
+      name: channelName.value?.trim(),
+      channel: {
+        type: 'app_store',
+        app_id: appId.value.trim(),
+        issuer_id: issuerId.value.trim(),
+        key_id: keyId.value.trim(),
+        private_key: privateKey.value.trim(),
+      },
+    });
+
+    router.replace({
+      name: 'settings_inboxes_add_agents',
+      params: {
+        page: 'new',
+        inbox_id: appStoreChannel.id,
+      },
+    });
+  } catch (error) {
+    useAlert(error.message || t('INBOX_MGMT.ADD.APP_STORE.API.ERROR_MESSAGE'));
+  }
 };
 </script>
 
@@ -79,6 +75,15 @@ export default {
       :header-title="$t('INBOX_MGMT.ADD.APP_STORE.TITLE')"
       :header-content="$t('INBOX_MGMT.ADD.APP_STORE.DESC')"
     />
+    <a
+      :href="appStoreReviewsInboxDocsUrl"
+      target="_blank"
+      rel="noopener noreferrer"
+      class="inline-flex items-center gap-1 mb-5 text-sm font-medium text-n-brand"
+    >
+      {{ $t('INBOX_MGMT.ADD.APP_STORE.LEARN_MORE') }}
+      <Icon icon="i-lucide-external-link" class="size-4" />
+    </a>
     <form
       class="flex flex-wrap flex-col mx-0"
       @submit.prevent="createChannel()"
diff --git a/app/models/channel/app_store.rb b/app/models/channel/app_store.rb
index d03da73b0..486a9d02a 100644
--- a/app/models/channel/app_store.rb
+++ b/app/models/channel/app_store.rb
@@ -37,7 +37,7 @@ class Channel::AppStore < ApplicationRecord
 
   def reply_to_review(review_id, response_body, response_id: nil)
     response = if response_id.present?
-                 app_store_client.update_review_response(response_id, response_body)
+                 app_store_client.update_review_response(review_id, response_body)
                else
                  app_store_client.create_review_response(review_id, response_body)
                end
diff --git a/app/services/app_store/review_builder.rb b/app/services/app_store/review_builder.rb
index 82c656fd3..875e2c921 100644
--- a/app/services/app_store/review_builder.rb
+++ b/app/services/app_store/review_builder.rb
@@ -2,14 +2,16 @@ class AppStore::ReviewBuilder
   pattr_initialize [:review_payload!, :channel!]
 
   def perform
-    return if review_id.blank? || review_body.blank?
+    return if review_id.blank?
 
     ActiveRecord::Base.transaction do
       build_contact_inbox
-      build_conversation
-      @conversation.with_lock do
-        upsert_review_message
-        build_response_message if response_body.present?
+      @contact_inbox.with_lock do
+        build_conversation
+        @conversation.with_lock do
+          upsert_review_message
+          build_response_message if response_body.present?
+        end
       end
     end
   end
@@ -53,7 +55,7 @@ class AppStore::ReviewBuilder
   end
 
   def created_at
-    Time.zone.parse(attributes['createdDate'].to_s)
+    Time.zone.parse(attributes['createdDate'].to_s).presence || Time.current
   rescue StandardError
     Time.current
   end
@@ -67,7 +69,7 @@ class AppStore::ReviewBuilder
   end
 
   def response_created_at
-    Time.zone.parse(response_attributes['lastModifiedDate'].to_s)
+    Time.zone.parse(response_attributes['lastModifiedDate'].to_s).presence || Time.current
   rescue StandardError
     Time.current
   end
@@ -170,6 +172,7 @@ class AppStore::ReviewBuilder
 
   def response_metadata
     {
+      external_echo: true,
       app_store: {
         response_id: response_id,
         response_state: response_attributes['state'],
diff --git a/app/services/app_store_connect/client.rb b/app/services/app_store_connect/client.rb
index 77a41d83b..ea21db4ac 100644
--- a/app/services/app_store_connect/client.rb
+++ b/app/services/app_store_connect/client.rb
@@ -27,8 +27,8 @@ class AppStoreConnect::Client
     post('/v1/customerReviewResponses', review_response_payload(review_id, response_body))['data']
   end
 
-  def update_review_response(response_id, response_body)
-    patch("/v1/customerReviewResponses/#{response_id}", review_response_update_payload(response_id, response_body))['data']
+  def update_review_response(review_id, response_body)
+    post('/v1/customerReviewResponses', review_response_payload(review_id, response_body))['data']
   end
 
   private
@@ -67,10 +67,6 @@ class AppStoreConnect::Client
     request(:post, "#{Channel::AppStore::API_BASE_URL}#{path}", body: body)
   end
 
-  def patch(path, body)
-    request(:patch, "#{Channel::AppStore::API_BASE_URL}#{path}", body: body)
-  end
-
   def request(method, url, query: {}, body: nil)
     response = HTTParty.public_send(
       method,
@@ -94,7 +90,7 @@ class AppStoreConnect::Client
   end
 
   def token
-    @token ||= AppStoreConnect::TokenService.new(channel: channel).token
+    AppStoreConnect::TokenService.new(channel: channel).token
   end
 
   def review_response_payload(review_id, response_body)
@@ -116,21 +112,9 @@ class AppStoreConnect::Client
     }
   end
 
-  def review_response_update_payload(response_id, response_body)
-    {
-      data: {
-        type: 'customerReviewResponses',
-        id: response_id,
-        attributes: {
-          responseBody: response_body.to_s
-        }
-      }
-    }
-  end
-
   def log_rate_limit(response)
     rate_limit = response.headers['x-rate-limit']
-    Rails.logger.info("[APP_STORE_CONNECT] rate_limit=#{rate_limit}") if rate_limit.present?
+    Rails.logger.debug { "[APP_STORE_CONNECT] rate_limit=#{rate_limit}" } if rate_limit.present?
   end
 
   def error_message(response)
diff --git a/app/services/app_store_connect/token_service.rb b/app/services/app_store_connect/token_service.rb
index abb66b75a..c0c2c3e9e 100644
--- a/app/services/app_store_connect/token_service.rb
+++ b/app/services/app_store_connect/token_service.rb
@@ -42,6 +42,9 @@ class AppStoreConnect::TokenService
   end
 
   def cache_key
-    "app_store_connect_token:#{channel.id}:#{channel.updated_at.to_i}"
+    identifier = channel.id || channel.object_id
+    version = channel.updated_at&.to_i || 'new'
+
+    "app_store_connect_token:#{identifier}:#{version}"
   end
 end
diff --git a/db/migrate/20260522080000_repurpose_message_reply_to_flag_for_channel_app_store.rb b/db/migrate/20260522080000_repurpose_message_reply_to_flag_for_channel_app_store.rb
index ca17582be..191bb7266 100644
--- a/db/migrate/20260522080000_repurpose_message_reply_to_flag_for_channel_app_store.rb
+++ b/db/migrate/20260522080000_repurpose_message_reply_to_flag_for_channel_app_store.rb
@@ -7,5 +7,14 @@ class RepurposeMessageReplyToFlagForChannelAppStore < ActiveRecord::Migration[7.
       account.disable_features(:channel_app_store)
       account.save!(validate: false)
     end
+
+    # Remove the stale message_reply_to entry from ACCOUNT_LEVEL_FEATURE_DEFAULTS.
+    # ConfigLoader only adds new flags; it never removes renamed ones.
+    config = InstallationConfig.find_by(name: 'ACCOUNT_LEVEL_FEATURE_DEFAULTS')
+    return if config&.value.blank?
+
+    config.value = config.value.reject { |feature| feature['name'] == 'message_reply_to' }
+    config.save!
+    GlobalConfig.clear_cache
   end
 end
diff --git a/spec/services/app_store/review_builder_spec.rb b/spec/services/app_store/review_builder_spec.rb
index 5870f6766..3b08409cf 100644
--- a/spec/services/app_store/review_builder_spec.rb
+++ b/spec/services/app_store/review_builder_spec.rb
@@ -57,6 +57,35 @@ RSpec.describe AppStore::ReviewBuilder do
       )
       expect(response_message.content).to eq('Thanks for the feedback.')
       expect(response_message.status).to eq('delivered')
+      expect(response_message.content_attributes['external_echo']).to be true
+    end
+
+    it 'creates a conversation for a rating-only review' do
+      rating_only_payload = review_payload.deep_dup
+      rating_only_payload['review']['attributes']['title'] = ''
+      rating_only_payload['review']['attributes']['body'] = ''
+      rating_only_payload['response'] = nil
+
+      expect { described_class.new(review_payload: rating_only_payload, channel: channel).perform }
+        .to change(inbox.conversations, :count).by(1)
+        .and change(Message.where(inbox_id: inbox.id), :count).by(1)
+
+      review_message = inbox.conversations.last.messages.incoming.find_by(source_id: 'review-1')
+      expect(review_message.content).to include('★★★★☆ (4/5)')
+    end
+
+    it 'falls back to current time when Apple timestamps are blank' do
+      blank_timestamp_payload = review_payload.deep_dup
+      blank_timestamp_payload['review']['attributes']['createdDate'] = ''
+      blank_timestamp_payload['response']['attributes']['lastModifiedDate'] = ''
+
+      travel_to Time.zone.local(2026, 5, 22, 9, 0, 0) do
+        described_class.new(review_payload: blank_timestamp_payload, channel: channel).perform
+
+        conversation = inbox.conversations.last
+        expect(conversation.messages.incoming.find_by(source_id: 'review-1').created_at.to_i).to eq(Time.current.to_i)
+        expect(conversation.messages.outgoing.find_by(source_id: 'response-1').created_at.to_i).to eq(Time.current.to_i)
+      end
     end
 
     it 'updates an existing review message when Apple returns the same review again' do
diff --git a/spec/services/app_store_connect/client_spec.rb b/spec/services/app_store_connect/client_spec.rb
index 4ebab803c..14dd66e1e 100644
--- a/spec/services/app_store_connect/client_spec.rb
+++ b/spec/services/app_store_connect/client_spec.rb
@@ -71,6 +71,41 @@ RSpec.describe AppStoreConnect::Client do
       expect(review_payload['review']['id']).to eq('review-1')
       expect(review_payload['response']['id']).to eq('response-1')
     end
+
+    it 'fetches a fresh cached token for each request' do
+      first_token_service = instance_double(AppStoreConnect::TokenService, token: 'first-token')
+      second_token_service = instance_double(AppStoreConnect::TokenService, token: 'second-token')
+
+      allow(AppStoreConnect::TokenService).to receive(:new).with(channel: channel).and_return(first_token_service, second_token_service)
+
+      stub_request(:get, 'https://api.appstoreconnect.apple.com/v1/apps/123456789/customerReviews')
+        .with(
+          headers: { 'Authorization' => 'Bearer first-token' },
+          query: { include: 'response', limit: '200', sort: '-createdDate' }
+        )
+        .to_return(
+          status: 200,
+          body: {
+            data: [],
+            links: {
+              next: 'https://api.appstoreconnect.apple.com/v1/apps/123456789/customerReviews?page=2'
+            }
+          }.to_json,
+          headers: { 'Content-Type' => 'application/json' }
+        )
+
+      stub_request(:get, 'https://api.appstoreconnect.apple.com/v1/apps/123456789/customerReviews?page=2')
+        .with(headers: { 'Authorization' => 'Bearer second-token' })
+        .to_return(
+          status: 200,
+          body: { data: [] }.to_json,
+          headers: { 'Content-Type' => 'application/json' }
+        )
+
+      described_class.new(channel: channel).fetch_reviews
+
+      expect(AppStoreConnect::TokenService).to have_received(:new).twice
+    end
   end
 
   describe '#create_review_response' do
@@ -108,14 +143,21 @@ RSpec.describe AppStoreConnect::Client do
 
   describe '#update_review_response' do
     it 'updates an existing response' do
-      stub_request(:patch, 'https://api.appstoreconnect.apple.com/v1/customerReviewResponses/response-1')
+      stub_request(:post, 'https://api.appstoreconnect.apple.com/v1/customerReviewResponses')
         .with(
           body: {
             data: {
               type: 'customerReviewResponses',
-              id: 'response-1',
               attributes: {
                 responseBody: 'Updated response'
+              },
+              relationships: {
+                review: {
+                  data: {
+                    type: 'customerReviews',
+                    id: 'review-1'
+                  }
+                }
               }
             }
           }.to_json
@@ -126,7 +168,7 @@ RSpec.describe AppStoreConnect::Client do
           headers: { 'Content-Type' => 'application/json' }
         )
 
-      response = described_class.new(channel: channel).update_review_response('response-1', 'Updated response')
+      response = described_class.new(channel: channel).update_review_response('review-1', 'Updated response')
 
       expect(response['id']).to eq('response-1')
     end
diff --git a/spec/services/app_store_connect/token_service_spec.rb b/spec/services/app_store_connect/token_service_spec.rb
index d644080da..5c9b217b3 100644
--- a/spec/services/app_store_connect/token_service_spec.rb
+++ b/spec/services/app_store_connect/token_service_spec.rb
@@ -36,5 +36,21 @@ RSpec.describe AppStoreConnect::TokenService do
 
       expect(described_class.new(channel: channel).token).to eq('cached-token')
     end
+
+    it 'generates a token before the channel is persisted' do
+      new_channel = instance_double(
+        Channel::AppStore,
+        id: nil,
+        updated_at: nil,
+        issuer_id: 'issuer-id',
+        key_id: 'key-id',
+        private_key: private_key
+      )
+
+      token = described_class.new(channel: new_channel).token
+      payload, = JWT.decode(token, nil, false)
+
+      expect(payload['iss']).to eq('issuer-id')
+    end
   end
 end